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Indonesian Food Essay

795 Words4 Pages

Food is an essential component of tourism along with transportation, accommodation, and attractions. When travelling, visitors engage in some forms of dining (Chang, Kivela, & Mak, 2011), ranging from eating food which is familiar from home to seeking novel and different local dishes (Cohen & Avieli, 2004). International visitors can build their knowledge of local cuisine by eating like the locals, and exploring new cuisines and foods that they or their friends are unlikely to encounter at home (Fields, 2002). Horng and Tsai (2012) note that the East Asia countries like Singapore, Thailand, and Malaysia have moved towards the tendency of expanding its culinary tourism to stimulate international visitation. As a country with rich natural and …show more content…

First, staff quality appeared to be the most important factor expected by participants. Sensory appeal was found to be the second most important factor anticipated, indicative of dining expectations stimulated by human senses. The third factor contributing to participant dining expectations was food uniqueness, reflecting the Indonesian’s unique way of preparing, serving, presenting, and eating the food. The local servicescape was found in this study to be a significant fourth factor affecting participant dining expectations with local Indonesian food. Food authenticity was the fifth external factor found to significantly contribute to shaping participant dining expectations. Along with food authenticity, food familiarity was the sixth important factor significantly influencing participant dining expectations. The new factor of food familiarity that emerged from factor analysis in this research was evidence that this factor affects expectations involving dining on local food. Food variety was the last factor significantly affecting participant expectations. Moreover, the results has also revealed that the international visitor expectation level towards each dining factor varied significantly across: age, country of residence, educational attainment, occupation, travel purpose, frequency and length of visit, travel party, preconceptions about local food, and past dining

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