Cult Value Analysis

1852 Words8 Pages
When differentiating cult value and exhibition value mentioned by Walter Benjamin (1936: ) it is important to unpack each of these terms. Benjamin (1936: ) explains that art was originally seen as “magical”. Benjamin (1936: ) explains that cult value originates from an object of ceremony that holds a magical and spiritual power. Benjamin (1936: ) goes on to explain that today, cult value “would seem to demand that the work of art remain hidden”. In contrast to this idea of art remaining hidden in cult value, exhibition value contras this notion with mobility and being on public display (Benjamin, 1936: ). Benjamin (1936: ) goes on to explain that this value is based upon an image that is made for the purpose of being exhibited.…show more content…
Benjamin (1936: ) explains that this relationship results in the loss of “aura” of authenticity in reproduced artworks.

According to Benjamin (1936:793) the aura of an artwork is its “unique existence in time and space”. Benjamin (1936:793) goes on to clarify that this explanation of the aura refers to an object’s physical history, film actor performing in front of and for a “mechanical contrivance” in comparison to the theater performer who presents for an audience. He suggests that removing the actor from his/her immediate audience and replacing the audience with a mechanical device distances the “aura” from the actor. that being changes in the object’s physical condition over time as well as its history in changes of
…show more content…
In the film Rise of Planet of the Apes (director), Baudillard’s (in Camille, 1996:38) statement, “Illusion is no longer possible because the real is no longer possible” is evident as the audience watching cannot tell the difference between what is real and is computer generated imagery or where these CGI graphics have been used. As already mentioned earlier, the audience has suspended their disbelief on entering the cinema and they therefore understand they are not watching a reproduced reality but rather a replaced simulacrum. The film however deceives the audience on a level of experience. The film manipulates their senses, psych and emotions which to an extent creates a shift from the known simulacrum to something which holds truth and is “real” through their responses. These simulacral responses are what make the viewer become a
Open Document