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Cultivation Theory And Gender Role Stereotypes

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Cultivation theory suggests that frequent exposure to media messages and repeated viewing of mediated images increases the likelihood of adopting the ideologies reflected in these depictions. The ideas and beliefs a person holds about society can influence their behavior in very meaningful ways. According to cultivation theory, heavy viewers of music videos containing gender role stereotypes and sexual imagery are more likely to assume ideas that are consistent with these depictions than are less frequent viewers. Applied to my topic, cultivation theory suggests that there is a powerful correlation between the portrayals that dominate music videos and the ideas society holds about gender roles and sexuality. Cultivation theory offers one explanation

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