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Cultivation Theory Case Study

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Cultivation theory: Interrogating sexual assault on Generations The Legacy

The father of Cultivation Theory, was Hungarian man, George Gerbner, he defined his theory as such, “Mass production and rapid distribution of messages create new symbolic environments that reflect the structure and functions of the institutions that transmit them.” (Potter, 2014)
Basically, that what we watch on television can sometimes distort our reality and determine how we respond to real time situations.
Generations The Legacy (which will now only be referred to as Generations) has been on South African television screens since 1993 [There was a name change from Generations to Generations The Legacy following staff mutiny in 2015 which resulted in the soapie having an enforced 2-month programming hiatus (Rahlanga; 2015)] and has constantly been one the most viewed programme during that time. It …show more content…

A scenario that is symptomatic with society at large, according to the latest released crime statistics, women represented 90% of sexual assault victims.
Conclusion
Cultivation theory is a difficult concept to scientifically prove, while there may be notable correlations that Kahlor and Eastin made on their research, it still remains doubtful that the prevalence of sexual assault rationalisation is mainly influenced by television or mass media, considering its long documented history.
Media representation and cultivation are closely intertwined, they both deal with distorted realities but while representation looks at correcting this phenomenon, cultivation is intent on observing and measuring it impact.
Whether cultivation by television soapies is a sub-conscious activity done by writers is irrelevant to current discourse on the matter because trying to regulate what is portrayed on television or curtailing certain scenes is akin to censorship and not conducive to a healthy democracy.

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