Cultivation Theory Of Indian Soaps

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Cultivation theory, originally composed by G. Gerbner posits that heavy television exposure can have long-term effects on the attitude of the audience. According to this theory, the audience create a world of ideas and mental content which is analogous thereby, generating a bias towards reality as per the content displayed. This theory is also associated with the Mean World Syndrome because the audience who spend prolonged hours before television tends to believe whatever they’re watching is applicable or true around the world. Ultimately, they believe that the world is mean due to the violence and cruelty depicted in the media. It also has been noticed that as the content changes over time, so does the attitude. Therefore, making it a passive learning theory. It is impossible not to notice the never-ending saas-bahu (mother-in-law-daughter-in-law) struggle themed soaps when you are in India. Though a person stays away from being vigorously pulled by the vortex of Indian soaps, heavy influence of soap addicts force them to peer into the alarmingly addictive drama at least once in their life. One of the major themes that revolves around these soaps is the mother-in-law-daughter-in-law scuffle. Surprisingly, the episodes run for months, years and even decades. Indian soap operas, normally called the saas-bahu sagas, are perhaps one of the most destructive in the world. Not only are they regressive but also depict a ridiculous version of

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