Arguments Against The Cultivation Theory

1172 Words5 Pages
In today’s global society, people are very much influence and controlled by the mass media. And throughout the years, mass media such as television, radio and internet has grown and progressed tremendously and it has also become an integral part of everyone’s daily lives.
The purpose of this essay is to illustrate how the extensive amount of time spend on television viewing over a prolong period of time would “foster”,”boost” and “reinforce” the initial beliefs and perceptions that were embedded in one’s head. This essay will begin by introducing the effects of television which would then lead to the demonstration one of the media effects; the cultivation analysis theory, which would also include the factors that may affect the cultivation effect and the researchers that supported the cultivation theory as well as the criticisms made on theory by other researchers. Lastly, a case study would be given to show how the cultivation theory works.
The influences and effects of television had on this society and culture has been well-known for many years. Though with the advent of the internet, one may argue that television is no longer the main source to
…show more content…
(2002, p.47) put it:
The most general hypothesis of cultivation analysis is that those who spend more time "living" in the world of television are more likely to see the "real world" in terms of the images, values, portrayals, and ideologies that emerge through the lens of television.
In essence, Cultivation theory simply explains how the perceptions of social reality for the individuals are influenced by the extensive amount of television viewing over a prolong duration of time. Although cultivation theory is applicable to all aspects of television content but thus far, the majority study was focused on the implications of the impact of consumption of television violence. In the research, the viewers were classified into three categories which were the light, moderate and heavy. However,

More about Arguments Against The Cultivation Theory

Open Document