Culture Industry: Enlightenment as Mass Deception" is a part in Theodor Adorno and Max Horkheimer's book "Logic of Enlightenment" which examines their renowned idea of the "society business". In this part Adorno and Horkheimer view entrepreneur's society industry as a part of the edification has deceived itself by permitting instrumental rationale to assume control human social life (an idea created all through "Dialecticof Enlightenment"). As indicated by Adorno and Horkheimer society industry is a fundamental sensation generally free enterprise, one which incorporates all items and type of light amusement – from Hollywood movies to lift music. All these manifestations of mainstream culture are intended to fulfill the becoming needs of mass
This could be becoming aware of how they were being manipulated, refusing to take the required medicine, or starting to form their own ideas about how the community should be run. They did not want to tamper with humankind because “...the world was stable now. People are happy; they get what they want, and they never want what they can’t get. they’re well off; they’re safe…” (226). The society has chosen to sacrifice “high art” for stability instead of allowing true happiness (226).
Freud mentions that civilization is described as “the whole sum of achievements, and the regulations which distinguish our lives from those of our animal ancestors and which serve two purposes-namely to protect men against nature and to adjust their mutual relationship” (pg.36). The protecting of men against nature can be referred back to the superior power and the feebleness of our own bodies as sources of suffering. The acknowledgement of adjusting the mutual relationship is referred to the inadequacy of regulating the adjustment to our families and society. The acts that we have imposed to nature, have not increased the pleasurable satisfaction which humanity expected from life. Freud goes to say, “we ought not to infer from it that technical progress is without value for the economics of our happiness”(pg.35).
As government and regulations become increasingly rigid and capitalistic throughout North America it is only understandable that the idea of freedom is a scary one for those that hold substantial control over society. At any given point society has the capability to recognize corruption and act accordingly, be it through protest or revolt. Society outnumbers
The concept of cultural production is very much discussed by many theorists under the context of capitalism. According to Marx, the ideology and values of the ruling class is spread to the working class through what Engels called, the “false consciousness”. Marx posited that the control of the ruling class over the means of production includes not only the production of goods but also the production of ideas, values and beliefs. The working class suffers from “false consciousness” in that they are beckon to believe that the dominant ideology is in the best interest of the entire society. Through this phrase of “false consciousness”, the realities of exploitation and domination are concealed and obscured, thus allowing the ideology and values
Imperialism can be defined as “the takeover of a country or territory by a stronger nation to dominate the political, economic, and social life of the people of that nation.” Moreover, since social darwinism supported imperialism, it, therefore, justified racism. During the time of industrialization and imperialism, Europe was on a constant search for resources for their industries and turned their attention to Japan, the Congo, and India. However, while Europeans sought to take over those countries as they also felt that it was their duty to “improve” them. Unlike the Congo and India, Japan was able to modernize and adapt. As a result of European colonization, the Congo and India’s population suffered as India starved and the Congo became divided.
The media elite As we have already concluded that the media do not occur by themselves, remains to accept that global elite create media. The concentration of power necessarily includes the concentration of media ownership, because it allows the manipulative use of media in order to provide power in society or group. The effects on media audiences is becoming a privilege of the elite that control the media manage to sell their ideas, opinions and attitudes. This action favors the elite difficulty getting around and inexperience "average" person in communication processes. In this way the elite affects the public, which imperceptibly lead to the desired and planned responses.
By extension, America, the society, which is portrayed in Bleeding Edge, tends to believe that technology is superior and empowering but at the same time a vengeful weapon, as if it is a righteous tool for global dominance (Dinerstein 569). In other words, whereas the term luddite started with destroying the stocking frame, it is now a term for the invention of viruses, terrorist attacks, strikes and simply
Globalization brings along several disadvantages, issues and challenges that should be addressed so as to make it easily acceptable .The lead disadvantage is of globalization is that it contributes immensely to the erosion of a people’s culture. Globalization has been proven to be a primary area of research that has been carried out in various cultural contexts (Pothukuchi et al, 2002).Globalization has also been proven to have a big effect in the Arab world as it has immensely affected practices in business and styles of management. What might be deemed to have been a negative effect of globalization on UAE has been effectively curbed though. This is because the UAE has managed to guard is natural culture and traditions via careful design of policy tracks. This is achievable as The Dubai Media City is pinned on the system of value and the dogmatic scaffold of the Gulf Co-operation Council (GCC countries).
We as members of a society must take it as a social responsibility to create a healthy peaceful world for ourselves and our future generations. We must strive for a viable future visible in the present- a life that is not only ecologically sound but vastly more fulfilling than industrial life. Our present way of life is marked by a lack of sensitivity and led by a profit motive. We need people to work for the future environment with compassion and create an environment ready to accommodate the smallest insect to the largest creature in harmony with human beings. We have the power to reserve the damage we have done to the environment.