Cultural Commodification Essay
In recent years, we have seen a rapidly booming wedding industry worth $321 billion in 2011 alone (Husna, 2012). This boom has also brought about the emergence of new and exotic wedding destinations, the surge in couples pursuing wedding trends and themed weddings or even the growth in wedding photography, which is probably a novel idea to many of us as well. We see much coverage as such on newspapers, magazines or even social media such as Instagram and Facebook. The notion of weddings has greatly changed, where weddings were no longer the simple and traditional occasion purely for celebrating the coming together of a couple, but rather extravagant and expensive events. The production of texts has always been a defining feature of cultural …show more content…
Steinberg, & Lang, 2007). Hence, as with many cultural products, weddings have been increasingly subjected to commodification, whereby the idea of love and entity of ritual process or ceremonies are being labelled with the values they bring with …show more content…
For example, Amanda Statham, Travel Editor at You and Your Wedding said that getting married abroad has been a popular option for British couples, particularly in Europe, ever since the onset of budget airlines (Arthurs, 2012). Also, should the couples wish to hold their weddings in Paris it would be just over two hours a train ride away (Arthurs, 2012). Therefore, the greater global interconnectedness of the world helps weddings to be easily held in various overseas wedding
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