Hofstede's Six Dimensions Of Intercultural Competence
Intercultural communication can be considered both a concept and a competence. As a concept, it represents a dynamic field incorporating social, economic and political contexts which are constantly evolving. (LANGUAGE NETWORK FOR QUALITY ASSURANCE, n.d.) From the perspective of intercultural competence, it is the ability to develop targeted skills, knowledge and attitudes that lead to effective and appropriate behavior and communication in intercultural interactions. (Deardorff, 2006)
There are different models analyzing intercultural competence through cultural dimensions and attributes. One of the most widely used models was made by Geert Hofstede, dividing national culture in six dimensions: power distance, individualism, uncertainty avoidance, masculinity vs. femininity, long term orientation and indulgence vs. restraint. (Hofstede, 2011) These dimensions help understand the economic, political and social aspects of a culture. To further clarify: Power Distance deals with the acceptance of inequality and power; Individualism vs. Collectivism deals with how individuals interact within groups, if they have collective thinking or individual one; Masculinity vs. Femininity deals with cultural traits of a society.(Hofstede, 2011)
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The development of national economies and trade treaties, such as: World Trade Organization and Free Trade Agreement, create opportunities for collaboration among companies from different countries. Being culturally aware will help avoid miscommunication between foreign business partners, international clients and worldwide suppliers. Furthermore, cultural awareness enhances relationships based on respect, understanding and long term
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