Cultural Differences In Culture In Thailand

1571 Words7 Pages
1. Introduction This essay is to compare the difference and similarities in culture between Thailand and Germany. There are five groups of cultural factors affect business negotiation and the factors are communication practices, core cultural values, social hierarchy, business practices and negotiation style (Sheer & Chen, 2002). 2. Communication practices Thailand According to Katz (2007), Thailand’s communication is indirect because they would like to be friendly and to save face. Thais are used to protect everyone’s face and thus direct conflict is inappropriate. They say ‘Yes’ when they mean no and rarely say ‘No’. They do not like to offend people by showing open disagreement or refusal. They would like to use indirect approach to save people’s face, for example, they will deliver negative message to the counterpart through a third party. The third party acts as intermediary to minimise embarrassment. For non-verbal communication, they seldom have physical contact and body language. Thais consider the left hand unclean. Their eye contact are very infrequent. They do not always show emotions and facial expressions, especially…show more content…
Thais have a sense of belongings to a group. Maintaining harmony among its member is the common practice in their core cultural value. Their value is to build lasting and trusting personal relationship. Therefore, Thais prefer to do business with those they know, trust, and feel comfortable with. They tend to trust the person/representative rather than the whole organisation. In Thailand’s culture, ‘saving face’ is very essential. Harmony must be maintained at all cost so they highly respect people with good emotion control and being friendly. Anyone cause embarrassment to another person or openly criticizing others may cause a loss of face for all parties involved and can be disastrous for business negotiation. (Katz,
Open Document