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Even though South Korea country neighbour, Japan has its own music J-pop, but K-pop seems to overshadow the popularity of pop music culture in Asia. One of the reasons why it could have succeeded in the music industry was because K-pop mix music culture has acquired various consumer’s sentiment which closely relate to themselves. At the same time, K-pop prioritizes the high quality of each song produces from lyric to music video. Despite the fact that K-pop has succeeded in the music industry, the Korean pop has been criticized of its values heavily influenced by the West. For instance, K-pop songs have imitated hip-hop, dance, rap, or R&B which originated from the American music culture.
The fashion style in Hong Kng people was closely influenced by the pop culture. A similar phenomenon happens in Hong Kong caused by the Korean Wave, Hallyu. Since the Hallyu, Korean popular culture becomes a social influence that greatly affect the young people in Hong Kong.
Winter Sonata was an excellent hallmark not only contributes to the flourishing in K-Pop industries, however, it helps to increase the gross domestic products (GDP) of South Korea. Winter Sonata excellently presented the diversity of attractiveness atmosphere in Nami Island (Naminara Republica), foods and culture through the drama and become one of the most visit country in Asia. This is the starting point where the K-Pop recognized as an epidemic in mass media. This epidemic called as Hallyu (Korean Wave). The Associated Press (March 2001) reported that pop culture in Asia was once dominated by Tokyo and Hollywood has changed and diverted to Hallyu.
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Yujie WANG M1—LCAI Culture Studies: Asia Pacific Region Instructor: C.Tournu 15 March 2016 The popularity of South Korean Culture In Eastern Asia In 1990s, an increasing number of Korean popular cultural contents, including television soap operas, movies, pop music, and the celebrities who made by the Korean industrialised entertainment companies, has gained immense popularity in Eastern Asian region. In 1999, medias have recognised the rise of Korean popular culture in Asia by rendering it as ‘Korean Wave’. From food to music , all things Korean prevail across Asia, where Tokyo and Hollywood has long been the centre of the Asian pop culture (Visser, 2002). Since ‘What is Love All About’ ,'Stars in My Heart' and 'Model' in the late 90s,
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