Companies are beginning to harness the power of diversity in order to benefit their employees and their business itself as well. As businesses and communities are becoming increasingly globalized, companies are starting to operate within a diverse marketplace. Establishing diversity in the workforce indeed brings about innumerable benefits. Promoting diversity in your company also implies having a broader collection of skills such as different languages and different approaches to the same problem as well as varied experiences from each diverse employee. For this particular reason, companies that truly engage in diversity will enjoy a competitive advantage over the other companies in the same industry.
In hospitality industry, there are many issues, challenges and trends that a hotel or a restaurant might face. In recent years, cultural diversity in the workplace has become a major in hospitality industry. This paper concentrates on discussing about the current situation of cultural diversity in the workplace of hospitality industry, then analyzing some benefits and challenges of cultural diversity in hospitality organizations and giving practical recommendations that help hospitality organizations to deal with cultural diversity issues. Diversity is defined as the differences among people. Cultural diversity means that the differences between people in gender, traditions, language, etc.
These differences contribute to the organizations ability to be flexible, generate problem solutions, relate effectively to a wide range of clients and to providing a balanced range of services. An organization can invest in developing effective employment programs and strategies that support diversity, but unless they have created an inclusive work environment, that celebrates and builds on differences and that is productive, rewarding, enjoyable and healthy for everyone concerned, they are likely to find that diversity creates more problems than it solves. They will be unable to take advantage of the benefits of diversity and are likely to have difficulty retaining employees. Work practices that make environments safe for all have achieved cultural competence and as a result are demonstrating cultural safety. Overall, this means that the workplace if spiritually, socially and emotionally respecting and appreciating different cultures and that there is no assault, challenge or denial of any person’s identity.
Ignoring the effects or the existence of diversity in this global new market will only keep organizations in the back rather than moving forward by increasing productivity and most important profitability of any business and its core of existence. Diversity in the workplace can be a great way to foster innovation and coming up with the best decisions, but on the other hand it's very common to cause and increase conflict. Conflict can easily arise when two or more individuals see and judge a particula matter from their own point view and perspective. In regard to diversity, it usually arises due to ignorance. When employees do not accept and overcome each other differences which includes gender, race, color and etc, it can result prejudice feelings.
What is workforce diversity? Why work force diversity is important? What are the benefits an organization and contract worker receives? How can an organization exploit and retain maximum benefit from diversified skills each employee’s possess for overall organizational success? Key works: workforce diversity, contract workers, employees, diversity, divergent attitude, human resource management, international employees, consumers, consumer behavior, empathic marketing 1.2 Thesis Statement Diversity in the workforce provides unique employment opportunity and benefit, strengthen organizational outcome and further provides a platform to Exchange culture and lifestyle.
The diverse workforce that belongs to different religion and cultures has a damaging impact on the company. Sometimes, it is difficult for the management to talk with the workforce due to communication barriers and language (Barak, 2016). In the organization, some employees resist the change because they don't want the change and they preferred status quo (S. K Reddy, 2014). Therefore, it is most highly likely that the new diverse workforce will create new ideas and increase the progress of the company. Sometimes training is not enough to implement diversity in an organization (Barak, 2017)
In the workplace the effects of cultural diversity take on a different meaning to those who are not a part of the majority. Over the years there have been numerous stories of discrimination in the workplace. Perceptual cultural and language barriers need to be overcome for diversity programs to succeed. Ineffective communication of key objectives results in confusion, lack of teamwork, and low morale. (J.Greenberg, 2013) 4.2 Act as driving force in how a business runs in organizations Cultural diversity has a major impact on the overall way that any organization operates.
Workforce diversity is essential for clarity and efficiency of all organizations. Strategies must be placed into the workplace to make the each organization become a multicultural, diverse workplace in order to make this work. This process commences with managers but must include assistance from employees within the organization. There is a challenge to be sensitive to the needs of varieties employees and try to develop flexible employment approaches to increase their well-being. For example, creating management programs designed to provide constructive feedback to employees about their personal styles of dealing with minority employees, offering new benefits packages customized to the needs of various employees, providing a flexible time of working and job sharing.
Successful strategies link diversity progress directly to business results. (www.diversityinc.com/diversity-management) Diversity in the workplace means bringing together people of different ethnic backgrounds, religions and age groups into a cohesive and productive unit. Advances in communication technology, such as the Internet and cellular phones, have made the marketplace a more global concept. In order to survive, a company needs to be able to manage and utilize its diverse workplace effectively. Managing diversity in the workplace should be a part of the culture of the entire organization As a group we discussed diversity management and realized that the world is a big place and there will always be diversity.
Thus, a successful hospitality industry does not focus only product and services but in what way they are delivered. Superior service quality is the best strategy of differentiation. 2) Relationship building Building relationship with customers can benefit organization to generate revenues with developing brand reputations. To improve relationship with the external customers it was found that employees plays important role. Informal ways to build relationship with top management and front line employees is best means to build long-term relationship with customers.