INTRODUCTION
International Human Resources Issues linked to the integration of numerous nationalities within the company workforce due to globalization, mobility and development in tourism trends. Which also contains the cultural diversity.
Cultural diversity is the difference between different cultures, impact when they met, such as competition and loss reaction. Cultural diversity may be due to religious constituencies, ethnic group, language, political stance, social class, gender, nationalism, the age gap, literary accomplishment, artistic cognition, different degree of education, and cultural diversity.
However, for in a company, what is the effects cultural diversity? This is positive or negative to the development of the company? This project chooses the Emirates Airline & Group to discuss.
EMIRATES AIRLINE CORPORATE CULTURE
What is corporate culture? Usually, the corporate culture is implicit rather than explicit definition, corporate culture refers to the beliefs and behavior determines a company 's staff and management interaction and external business affairs. With the passage of time and the development of organic accumulation characteristics of companies to hire people. A corporate 's culture will be reflected in its dress code, business hours, office setup, employee benefits, turnover, hiring decisions, treat customers, customer satisfaction and other aspects of the business.
Emirates Airlines is a successful example of Dubai’s growth
As our focus shifts from being on the best corners of Main & Main, to being America’s most loved health and beauty destination, we must ensure our leadership internalize and practice our cultural beliefs as well as share the cultural beliefs with team members. Our cultural beliefs should guide our daily actions as they are incorporated in all aspects of team member engagement and store operations. Cultural beliefs determine the way in which we conduct meetings, generate and execute ideas, and solve problems. Moreover, talking about the cultural beliefs in a consistent way will help us gain momentum in driving our cultural beliefs and re-energize the Walgreens culture.
Having a wide range of cultural backgrounds are useful in the diverse costumer case that the every parts of the world have. Having an equality and diversity in the organisation send a fair norms for the employees and customers. Diversity around the workplace makes the environment interesting that creates an opportunities to discover different ideas and perceptions. A distinct workforce is important to ensure that it has an accessible, affordable and quality healthcare system. IV.
JLL Case Challenge 2 : Address gaps in recent openings, paying close attention to where your company measures in terms of diversity and inclusion initiatives and steps you can take to stay competitive in hiring to promote a more diverse workforce. Diversity is an essential component in any organization because, people from different backgrounds and skills sets give different perspectives and innovative ideas which play a vital role in achieving its business goals. 1) At JLL (an equal opportunity employer) we consider people as valuable assets and we take pride in a culture that is inclusive of all backgrounds and experiences. 2) Currently we have 60,000 employees over 800 locations across the globe coming from different cultures, backgrounds,
The Importance of a Company’s Culture The culture of a company is one of the most important and sometimes overlooked factors in an organization. The culture can increase employee engagement and increase productivity which will allow a company to reach its goals, “From productivity and engagement in the organization’s day-to-day, to an employer brand that naturally fuels recruiting efforts, to creating a lasting brand that customers immediately recognize, there’s no escaping it – culture radiates outward into the marketplace” (Straz 2015). The culture can have a great impact on the employees. Employees thrive in a positive working environment and the ability to engage with their managers without fear of retaliation.
However what is corporate culture? Corporate culture is basically the culture of a corporation or business. According to entrepreneur.com, "corporate culture is the blend of the values, beliefs, taboos, symbols, rituals and myths all companies develop over time. " This is usually seen in the way it's workers interact and relate with the bosses. The corporate culture is usually implied as well in the corporation's dress codes, business hours, office setup, employee turnover rate, etc.
The ways in which diversity can impact on work and work relationships: Cultural diversity can affect the workplace in numerous ways. Negative impacts can include miscommunication, creation of barriers, and dysfunctional adaptation behaviors. Positive impacts can include building a sound knowledge base fellow colleagues, which can make for smoother integration of the organization into foreign cultures. Many organizations have recognized that the workforce is changing and they are working to create a work environment in which diversity and difference are valued and in which employees can work to their fullest. They are dealing with the problems that arise when people in the workplace communicate.
- Ways in which diversity can impact on work and work relationships - The similarities and differences that exist between you and your work community may have an impact on your work. Everyone around you will have similarities and differences, there is a reason we are all individual people, we are all different and have something different to offer. Culture plays an important part in shaping a person’s behaviour. Cultural values and beliefs provide a framework for people to make assumptions about and respond to their situations and or circumstances. Culture also strongly influences perceptions and expectations.
Nowadays, workforce in hospitality becomes diverse because employees come from many countries. For instance, an organization can include employees come from America, France or Vietnam… Then creates a challenging issue for managers is how to manage well a diverse workforce. There are many researches were conducted in order to help managers to find out solutions for managing cultural diversity in workforce in hospitality industry successfully. Current situation of Cultural Diversity in the workplace in Hospitality Industry Because of globalization, organizations in hospitality field not only compete with domestic market but also foreign market. Globalization is one of the causes that contributed most to workforce diversity.
9. Environments Like any other Industry, the airline industry is also affected by changes in its external environment. King III (2009) highlights that leaders are not supposed to compromise the natural environment and the livelihood of future generations. Environmental Factors can also have a significant role to play in an airline industry; like in the case of Prof. McPherson we observe the bad weather reducing his time by 1 hour and thirty minutes. In light of the environmental factors that affect the airline industry this Study will focus on the traditional Political, Economic, Social, Technological, Environmental, and Legal Analysis, often referred to as the PESTEL Analysis.
Key works: workforce diversity, contract workers, employees, diversity, divergent attitude, human resource management, international employees, consumers, consumer behavior, empathic marketing 1.2 Thesis Statement Diversity in the workforce provides unique employment opportunity and benefit, strengthen organizational outcome and further provides a platform to Exchange culture and lifestyle. On the other hand diversity workforce challenges increased in cost of training requires HRM careful employee’s selection and increased conflict due to demographic differentiation. 2 Part
We live and work in a diverse world, consists of people with divergent backgrounds with different needs and preferences. This multicultural world brings out the potential on improvement and efficient, but also comes with that are the challenges. Workforce diversity acknowledges the reality that people differ in many ways, visible or invisible, mainly age, gender, marital status, social status, disability, sexual orientation, religion, personality, ethnicity and culture (Kossek, Lobel & Brown, 2005). The culture of an organisation plays a big role in the performance and sustainability of an organisation, and it is also important to the well-being of its employees.
It includes an organization's unique expectation, experiences and philosophy. Corporate culture is based on written and unwritten rules that have been developed over time. The culture is rooted in an organization's goals, strategies, structure and approaches to labor, customers, investors and the greater community. It affects the ways a company is conducting its business, how they treat their employees and customers. A good corporate culture can increase the organizations productivity and performance.
There are many different definitions of workplace culture. Charles Handy an Irish author/philosopher specialising in Organisational Behaviour and Management famously said that, “Culture is the way we do things around here,” but if someone was on the outside looking in how would you explain that to them. Would you have to be working there a long time yourself before you could see “how things work around here”. Because culture in an organisation is what makes it unique, it’s the personality, the attitudes, and the way we interact and relate to each other these are the things that attract the best and Brightest talent to a company. So, if an organisation has a “strong, positive, clearly defined and well communicated culture with strong core values” (Deloitte) that company is onto a winner.
1.0 Introduction to Strategic Management Strategic management practices the formation; achievement and reaching the major objectives executed by the management of the company, by considering the capital and a task of the internal and external environments in which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers. Throughout the years of operations, SIA has an impressive ever-growing list of industry 's leading innovations such as offering free headsets along with a choice of meals and drinks in Economy Class in the 1970s, followed by introducing satellite based in-flight telephones in year 1991, involving an ample panel of renowned chefs, the International Culinary Panel, to provide lush in-flight meals in year 1998, developing audio and video on demand (AVOD) capabilities on KrisWorld in year 2001, and lastly flying the airbus of A380 from Singapore to Sydney on 25 October 2007 (Singapore Airlines, 2014).
Age Diversity in the Workplace Diversity at workplace is one of the prominent issues in today’s world. It is the challenging issue that managers face to manage at the workplace. But it gives the highest output if properly managed. By managing the workplace diversity, companies can increase the overall efficiency that results in higher output. Besides, it enhances the image of the company to become ‘Employers of Choice’.