Consumer buying behaviour is influenced by many factors. These are Cultural factors, Social factors, Personal factors, Psychological factors, Economic factors, etc. Cultural Factors Culture : Culture is the basic factor which determines persons needs, desires and behaviour.Culture is the mixture of physical and non-physical elements. People learn their basic values, wants and about goods of daily life from the families and other groups of society. Consumers buying behaviour changes fron one area to other area or from country to country.Marketers should make their policies about products according to the cultural values of persons and wants of consumers.
According to theconsumerfactor.com, Cultural Factors are the different components or elements that affect a consumer’s buying behavior related to the culture or cultural environment the consumer belongs to, and is very crucial when it comes to understanding his needs and behavior. A brand and its marketers or advertisers, it is very important for them to take into account and understand the cultural factors for a certain market in order to create an effective campaign and strategy as these will play a role on that market’s perception, habits, and the behavior or expectations of the consumers. Each culture has several subcultures, namely, religions, nationalities, geographic regions, racial groups, etc. With this, marketers or advertisers for a brand can use these groups by dividing the market into various small portions. An example would be, marketers can create products according to the needs of a particular geographic group or nationality (Shah, Asifo, 2010).
1) Introduction Consumer Behaviour is defined as the “study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services ideas, or experiences to satisfy needs and desires,” we delve further to analyze these processes how they influence the decision making of the consumer. To get it right we start by identifying the influencers and then their methods and procedures in leveraging their influences and the consequential responsiveness in the marketplace. As consumers tend to rely on the expertise of those who know better than them, it implies that consumers’ decisions are influenced by the opinions of those they see as experts and credible source of information. This brings us to the concept of
As in every part of the world, culture is changing through the years. Customs, food, traditions and language are part of culture and these aspects change in order in order to satisfy society people needs or desires. Since this investigation is based on the study of how generational changes in culture can affect the way Río Jiménez population communicate to each other it is very important to conceptualize the terms of culture, language, ethnolinguistic and, sociolinguistic. First of all, it is important to conceptualize the term sociolinguistics which is explained as the analysis/study of the inter-relationships between society and language; it deals with the study of culture and language and with the way language is used to create and to
Consumer awareness involves study of how people buy, what they buy, when they buy why they buy. It blends the elements from psychology and sociology, socio psychology, anthropology and economics. It also tries to asses the influence on the consumers from groups such as family, friends, reference groups and society in general. Buyer awareness has two aspects, final purchase activity visible to any observer and the detailed or short decision process that may involve the interplay of a number of complex non-visible to anyone. The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer.
Factors influencing buying behavior: Consumer buying behavior is influenced by both internal and external factors Internal Factors: The very first thing that comes under the internal factor is Perception. How your consumers form feelings through interpreting the information from their knowledge and experience. Second thing is marketer should analyze the personalities and attitudes of their consumers; this could expand their product’s target audience because consumers take purchase decisions to support their self concept. Consumer’s life styles are now shifting towards healthier and independent lifestyle. So the motivation factor also exerts impact that how much efforts their consumers willing to put in their purchase decisions.
2.2.4 Social and Cultural Environment: Socio-cultural forces check with the attitudes, beliefs, norms, values, existence of members in a society. These forces can alternate the market dynamics and entrepreneurs can face each possibilities and threats from them. One of the crucial predominant explanations and influences working in the social environment are the purchasing and consumption habits of persons, their languages, beliefs and values, customs and traditions, tastes and preferences, education and all explanations that impact the industry. Working out client wishes is critical to any marketing recreation and those desires will usually be closely influenced through social and cultural reasons. These duvet a variety of values, beliefs,
There are different areas in the context of business management whereby alterations towards behaviours, communication style as well as cultural implications can be observed. Communication is the major aspect in business and coordinating with varied range of individuals require intense communication styles and abilities. Cultural elements ate simply distinctive ways of living, as it refers to values, social norms and foundation on which a specific group of people base reasoning as well as involves pluralism. In reference, the possible impact of cultural difference on communication is significant. Researchers of culture determines that culture has a higher influence
There are many things that influence our buying decisions. Ranging from personal influences like motivation which can be as basic as hunger to more complex influences like culture and what’s acceptable in their social class. Firstly ‘the buying situation’ influences our buying behaviour. When buying products/services considered important (i.e. expensive clothes, cars, holiday) then we tend to closely examine many alternatives and spend time on information search before making an ultimate decision.
2.4. Search of customer behavior It is very important step in the decision making model and describes about the behavior of consumers in his purchasing style. It is very critical because before making purchase the consumer search for different information from the different sources and his decision of buying products based on his research. 2.5. Strategies of Marketing The development of the new technologies and the support of the consumers enable the huge variety of companies and brands enter in to the telecommunication industry.