The roles of these factors differ for different products. In other words, there is a dominant factor in purchasing a product while other factors are less influential. Some of these factors are unified in consumer thought, processed in such a way that he finally makes a buying decision and the response he gives to the driving factors is the act of buying or not buying the product offered. The factors that affect the consumer behaviour in making purchasing decisions according to Kotler are cited by Bilson Simamora (2004: 6) that are cultural factors, social factors, personal factors, and psychological factors. 1. Culture Factor Cultural factors have the most widespread and deepest influence on consumer behaviour. The market has to understand the role played by its culture, sub culture, and social class of buyers. a. Cultural Culture is a set of basic values, perceptions, desires and behaviours learned from members of a society, families and other important institutions. Those included in this culture are cultural shifts and family values (Kotler and Armstrong, 2001: 197) b. Subcultures Subcultures are prominent cultural patterns, and are part or segments of a wider and more complex population community. c. Social Class The social class is a relatively permanent and organized order in a community whose members have the same values, interests, and behaviours. Social classes are measured as a combination of work, income, education, wealth, and other variables. Social class
There is the cultural norms who are meant to set traditions which are defined to asking a lot of questions and who set up a certain pattern for themselves and their future generations. Then there is those that have a lot of honor towards their own culture. They demonstrate pride as well as respect and put family bonds before anyone or anything else. They set certain type of mindsets all the time and stay loyal basically they are considered the clannish groups of cultures. In Outliers, Gladwell makes a point about how trending rice paddies is a complicated issue that requires constant hard work.
social class can be hard to define. There is low status consistency which means have important jobs, but make moderate income. Social class can change during a person’s lifetime. It will either go up or down, but most of the time it stays the same. Social class can have effects on health, political attitudes, and prison rates.
Within this critical literature review, the article which will be under analysis is “low- income families and coping through brands: Inclusion or stigma?” which was written by Kathy Hamilton in 2012. The article concentrates on the coping strategies used by single parents and low-income families to avoid stigmatisation and threats upon their social identities. Therefore, to avoid stigmatisation these low-income families may take part in conspicuous consumption where families may spend a lot of money on luxury goods to make themselves look better, which can give them a sense of economic power and acceptance within society. However, due to the rise of ‘chav’ culture surrounding single mothers, it can be much harder to move away from stigmatisation,
Within any society there may be different cultures as well as subcultures. The components of cultures and subcultures are symbols, language, values and norms. Small societies tend be culturally uniform in comparison to large societies tend to contain numerous subcultures. A subculture is a group within a larger culture, that has norms, beliefs, values, and behavioral patterns that are distinguishable from the larger society. Examples of a subculture include bikers, skaters, hackers, gamers, etc.
Differences can be obvious such as ethnicity, age, or sex. They can also be cultural such as marital status, sexual preference, religion or social or economic status. Subcultures can be vast or may be very strict in there definition. An example of restricting a subculture would be to define the subculture using multiple differences. Defining a subculture as, single, heterosexual, catholic, males rather than just as single
Cultural factors are sets of beliefs, values, and guidelines for individuals’ behaviors. These beliefs are often shared and discussed by a certain group of people. These groups of people may be influenced by culture, ethnicity, race, religion, economics, and an individual’s routines. In other words, it is safe to say that not all cultural groups will share the same views on specific beliefs, values, and/or guidelines. For instance, there are many cultural beliefs held in America, which may have affected Jeanette’s development into an independent and intelligent woman.
After watching the video “people like us”, I believe that class is made by large number of people with similar economic status or position. On the other hand, you can find people who try to fit in upper social class i.e. “Tammy’s Story”. Tammy lives with her four children’s in a trailer. She works as janitor in a local burger shop. Her job helps her pay the bills.
Piedad Molina Professor Ana Hernandez LIT 2480 October 7, 2015 Culture is the set of traditions, beliefs, and values, which are characteristic of a certain population. Each country or region has different parameters to determine their culture. The predominant values in the population, the language spoken, religious beliefs, and the way they dress; all these manners influence in the creation of a culture and what is autonomous of its region. Within a country we can find different cultures or ethnicities, social status, education and region make a population differ from another. The exchange of cultural ideas, beliefs, and values with the youngest members of the community make it possible for a culture to survive and to keep the legacy.
Culture refers to the common beliefs and behavior patterns of a group of people. In an organizational setup, it refers to the common values that the stakeholders of the organization share, and impact their decision-making process. According to Cristina De Rossi, “Culture encompasses religion, food, what we wear, how we wear it, our language, marriage, music, what we believe is right or wrong, how we sit at the table, how we greet visitors, how we behave with loved ones, and a million other things” (De Ross, 2015). Western culture refers to the cultures that are heavily influenced by European cultures, and has its roots from the Greco-Roman cultures as well as Christianity and spread through immigration to other parts of the world. Eastern culture is the culture of the Eastern Asian countries including China, Japan, Philippines, Vietnam, and India (Zimmermann, 2017).
Subcultures are values and norms different from those of the majority and are held by a group within a wider society, these social groups are organized around shared interests and practices. A subculture is usually attached to clothes music and other visible fronts within the given community, that is part of the general society. Subcultures contain individuals who think alike who feel like they are not a part of the bigger culture of society and then create a sense of identity for themselves. The term Hip Hop is used as a subcultural movement. Scholars such as Carl and Virgil Taylor emphasize “Hip-Hop is not only a genre of music, but also a complex system of ideas, values and concepts that reflect newly emerging and ever-changing creative correlative expressive mechanisms including but not limited to song, poetry, film and fashion.”
I believe social classes have defined our society in many ways. In America, they separate people into three different classes: the upper class, middle class, and the lower or working class. Based on wealth and various occupations, social classes determine the population’s status in society. Social classes today define individuals and influence their actions. Although people born in a certain class may choose to stay there, they also have the choice of leaving.
The cultural factors, including nationality, regional culture, ancestry, and language refers to a person’s ethnicity.
In each society, there are sub-groups and within the groups, each member has their own values, norms, and beliefs. Groups are defined as having at least two individuals sharing the feeling of one of the same and are
Introduction Culture and Subculture Culture is a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts. (Tylor, 1871) Subculture is a different, or even opposes, the mainstream culture in society in terms of norms and values. It is formed by people sharing similar background. These people usually form their own norms, values, attitudes, and lifestyle.
Culture is not static, it changes as people and practices do. To define culture the many ideas and conventions of that constitute culture must be considered. The ideas of place, ideas, and the subcultures that impact contemporary culture are important to consider. Cultural studies takes into account the many facets of culture and utilizes these to answer questions concerning it. Questions can inquire about many aspects of culture.