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Cultural Factors

1185 Words5 Pages

Introduction - The most critical thing in marketing is to figure where customers are existing, and be front of them. - Online buying has become a contemporary phenomenon and millions of people are willing to shop regularly using personal computers, or smart phones. - Organizations are concerned in: * gaining better understanding of customers. * determining the cultural factors which affect customer 's buying behavior.
Problem statement Cultural factors play important role in adopting of online buying decision because of the internet flourished and its impact on individuals and communities. Therefore, companies have to take on consideration the values and behaviors of different communities to recognize the cultural differences …show more content…

H# hypothesis
H1 There is a positive relationship between cultural values and online shopping behavior
H2 There is a positive correlation between religious orientation to adopt the decision to buy online.
H3 Openness to technological innovation is positively associated with online purchasing behavior.
H4 the patterns of communication are positively associated with online buying decision.
H5 There is a positive relationship between peers’ reference and online buying behavior.
Research method
Research design
The study is conducted in term of descriptive analytical approach in which the perception of postgraduate students about online buying behavior were measures.
Data collection A survey was used measure the impact of cultural factors on online buying behavior. a questionnaire was developed from literature of previous studies.
Population and sample
The study population consists of all postgraduate students at Yarmouk University in Jordan, enrolled in the academic year 2016-2017 The questionnaire was dispensed to a sample consisting of 500 postgraduate

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