From this, new appetising flavours are discovered. However, globalisation also has negative effects on traditional food. In Asian countries like Japan and China, a traditional meal typically consists of rice and side dishes. With the influence of globalisation, fast food chains and convenience stores have sprung up all over these countries, changing the way food is eaten there. For many in the working class, it is more convenient to purchase an instant meal when on the go instead of eating in a restaurant.
Translation for various language Considering the difference of language between two cultures, many international companies pay special attention on the translated versions of product names when expanding into another country. Product translation is very important to a company. A product’s name gives the first impression to its customers. The translation of a product’s name should adapt the culture where they expand and this will make customers feel the products like a local product but not from other countries. McDonald product’s names in China has been translated less attractive but easier to understand.
It raises the worldwide business in traditional products and services, like fast food, films, music, books, and, newspapers. The growth of commerce in local products is growing because of the exposure to different communities and cultures. As a result of the foreign commodities this can influence on the native cultures, values, and traditions. Additionally, the author describes how McDonald’s restaurant changes some habits and styles in Chinese children. For example, chines family want their children to eat what is introduced to them but they prefer to eat fast food from McDonald’s meals and Chines people also complain from a new style that McDonald’s restaurant brings to China American style which is a birthday party, therefore, this way is a new habit and chines families do not want it, because it is not common in their culture and it costs them a lot of money.
This would allow for people that cannot afford the higher cost meals to be able to purchase products/food at a Steers franchise but it would also allow Steers to continue making financial gains by using a wide variety of strategies to satisfy the public and meet the customer demands. Porter’s Five Forces Model Porter’s Five Forces Model for Steers Availability of Substitute Products Substitute products not only include other fast food franchises that sell the same type of product such as McDonald’s and KFC Substitute products also include food franchises such as Debonairs, Primi Piatti, Anat and Fish & Chips. Level of Rivalry in the Market There are several other fast food franchises that are in the same area of the shopping mall as Steers, this will allow for customers to choose which franchise they want to purchase
It is a very special global social type trend and in terms of its global impact, it makes a global change. McDonalds is trying to standardize parts of the world in other words it is a globalizing force. There are two different terms for globalization: globalization of nothing or ‘glocalization’ of something. In case of globalization of nothing, the fast food chain is trying to come up with the same products, and offer exactly the same services and force people to choose it. As a result, it is spread on a global scale, but if there is a huge supply of it, then there is no transformation, It is the same with souvenir shops in a tourist place, when there are too many of them, most of them are empty.
3.2. Competitor Analysis 3.2.1. Product: Kopitiam offers a wide variety of cuisine of different taste and preferences such as Chinese, Peranakan, Indian, Western, Korean and more. Unlike any other of its competitors, Kopitiam offers franchising opportunities for famous outlets such as Pepper lunch and Komala Indian restaurant to serve their meals at a cheaper rate at Kopitiam. This opportunity was not seen in its competitors such as Foodfare and Food Republic.
KFC, while entering China they preferred local partner because of China Government policy but later they adopted wholly owned strategy and they customized their product as pressure for local response was high, local culture and local competition. The CAGE distance framework helps in selection of the countries to enter for doing the business. Not always the way of doing business in home and parent country will be same ,Thus the ideology of the host nation do not always match with that of the country they want to enter. First important thing is to decide what type strategy we adopting to enter in international market, either cost differentiation is high or low and how is local responsiveness. As KFC are in to fast food business they have to see the local responsiveness as taste in USA and china is totally different.
Globalization contributes to economic growth, but it is only one of the contributors when taking into account population change, natural resources and traditional values. Mc Donald’s New Zealand tries to change its menu to meet with local tastes as well as expanding it to introduce new things and products. Bringing sustainable development, by buying local and sustainable resources locally provides for growth in New Zealand as a whole. Money stays in the country, helping the country to grow. Question 7 Consider the impact of the globally competitive market on Mc Donald’s New Zealand’s organizational direction and strategic goals.
The production of globalization seems to be more of a reality. However, the globalization of construction refers to the sources of goods and services to take advantage of the change in factors of productions. Globalization of the market implies the unification of products throughout the world. However, it seems that this type of globalization is mediocre to the reality since the national markets are still present momentous differences (Levitt, 1983). NAFTA (North American Free Trade Agreement), formed between United States, Canada and Mexico.
Critiques and Argument After reviewing the upper works of literature, it is not hard to discover that most of the scholars and commentators are holding the positive opinions towards the development of food tourism under the globalisation process. Without a doubt, globalisation could help with the development of food tourism through developing the fusion cuisines and promoting the local food products as the former scholars mentioned. However, it is interesting to discover that there is a ‘contradiction’ (in fact not) on developing the fusion cuisine and preserving the local food products which one is representing the innovation and liberty, and another is referring the preservation of traditions. Seemingly, the scholars usually discuss the risk