Cultural Globalization In Korean Drama
Globalisation has connected the world increasingly. With this phenomenon, cultural globalisation occurs, setting up “densely growing network of complex cultural interdependencies and interconnections that characterise modern human practices and social life (Tomlinson 2012).
Cultural exchange is one possible outcome of cultural globalisation. Cultural exchange is viewed as a complex process involving diverse domains of cultural sphere, interaction and activity (Steger 2002: 34). This paper examines the effects of globalisation on local culture as a result of cultural exchange through K drama.
This study aims to find out how the globalisation of Korean drama has popularised South Korean culture. K Drama is selected for the study of cultural
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The South Korean drama, “Descendants of the Sun” has been translated in 32 different languages and is exported to 27 countries, and will also be aired in 25 additional countries such as Germany, England, Spain, Austria and many more (Woo 2016). In China, the show has garnered more than 2 billion views, and is the top-ranked searched for and discussed topic on, China’s version of Twitter, Weibo (Ji 2016).
“My love from the star” is a fictional romance story about an extraterritorial being and a popular female actress. The Korean drama is one of the most watched Korean dramas, especially in China, it garnered over 14.5 billion views since its debut in 2014 on a Chinese video platform (Lin 2014).
Informational and symbolic content is one of the three senses of media identified by (Flew 2007). Informational and symbolic content can be described as how content from televisions, newspapers, mobile phones and other reception devices is received and consumed by users, audiences and readers. The symbolic conception of culture or the underlying system of cultural, social and psychological relationships, through which individuals in different times and places are engaged in acting within and making sense of their wider social environment (Flew 2007:
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As the hit drama has garnered a huge popularity internationally, there have been an increasing number of tourists who are interested to visit the film set location. President Park Guen-hye also saw it as an opportunity for South Korea to promotes its culture to the world and has decided to develop neighbouring areas connected to the film set location into tourist attractions and other reginal tourist products as well (Chung
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