Cultural Globalization Of Music

Introduction to Social Science Research CM1002

Lecturer: James Everett Hein

Tutorial C

Word count: 1,017

Tatiana Elmendorp

Student number: 412627

[e-mail]

Irene Hesseling

Student number: 409494

[e-mail]

Assignment 1: Formulating research questions

Introduction

For our research questions we chose the concept of cultural globalization linking it to the concept of music (among media audiences) to elaborate on. We are interested in cultural globalization, because we believe that it resonates strongly with the concept of the world as a global society.

The term ‘global society’ is used to refer to a society in which people in many different countries share common cultural experiences. Accordingly, cultural globalization

One of the most important expressions of culture is music. Since the language of music is universal, music is often seen as a cultural bridge. The use of internet has strengthened this bridging role. Although each culture produces its own specific musical styles, apparently there is a tendency of globally sharing and mingling of musical styles going on.

Closely looking at this mingling of music styles, there seems to be a trend toward the dominance of the American music culture. American popular music reflects the multi-ethnic population through a diverse array of styles (for example pop, blues, jazz, country, ragtime) Commercialization is amplifying this

“country where you spent most of your life in”, relevant for certain IBCoM students, e.g. ”Internationally Dutch”))

2) Questions on particular music preferences – genre, style, language, country of favourite artist/band, and link to the key music features, as defined.

3) Questions on the level of perceived influence of certain countries/cultures on personal music preferences, e.g. “Western music allows me to stay hip/modern”, etc.

4) Questions on whether students share their music preferences with fellow IBCoM students. Furthermore, do they discuss their music preferences and do they perhaps listen to music together or go to music performances together.

The results will help us to transform raw quantitative data into analysed qualitative valid information, which will be categorized and indicated in charts and graphs for easing the comprehension of data.

Interview Research Design - Qualitative Research