Cultural Effects On Digital Culture

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The ecology of today’s society is not only marked and governed but branded by different names such as information society, knowledge society, networked society, global village thus emphasizing the importance that information and communication structures have in our daily lives. A heterogeneous society is swiftly being homogenized into a digitized territory wired by communications structures. In the submission of Ohiagu(2010), the world has finally collapsed or merged into a single entity which is even smaller than Marshall McLuhan’s global village, the ‘international nuclear family.’

Steadily, technological innovations saturate and effects major changes in any cultural and structural system it is introduced. We could say that all technologies …show more content…

Researchers such as Bienefeld (2005), Huntington (2005), Schiller (1992) and Hamelink (1983) opined that digital media are swiftly eroding long nurtured indigenous cultural values, hence replacing them with strange belief systems and practices. On the other side of the divide, scholars such as Reich (1992), Wang (1996), Wilson ( 1998 ) and Zwizwai (1999) are of the view that the information technology era has not only enriched indigenous cultural values, but has aided in the propagation of such. The study therefore seeks to examine the effect of digital culture on a culturally entrenched country like Nigeria with over 500 ethnic …show more content…

Hollins, as cited by Agba (2001, p.29), posited that the cable system is the vanguard of technological revolutions, the nervous system of an information-centered society. At the other extreme, the Internet is the latest technological explosion and the most technologically advanced medium of communication, a multimedia information superhighway (Agba, 2001: p.5). Similarly, Dominick (2007, p. 399) underlines that the Internet has come the closest to fulfilling McLuhan’s global village concept.

Digital culture is one of the universal phenomena of the twenty-first century. It is an attractive development because it is about access – to everybody by everybody, it has no restrictions. It helps us to overcome borders and offers us a “second life” in the virtual

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