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Introduction To Cultural Imperialism

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1.0 Introduction to Cultural Imperialism According to Tomlinson (1991), he claimed that the term ‘cultural imperialism arose within the years of the 1960s. Up to date, there are still people who are trying to define the cultural imperialism. (Tomlinson, 1991) Based on Sarmela (1975), he argued that cultural imperialism is the monetary, technological and cultural hegemony of the modern society and it can contribute to the progress of many things, including social and economical progress. Other than that, cultural imperialism is also able to give meaning to cultural beliefs and last but not the least, equalised people throughout the entire world. (Sarmela, 1975) With that said, the Internet & new media has been further enhancing the thesis of …show more content…

(MWEB, n.d.) According to Brown (2013), Nando’s is high street restaurant chain and it is famous for its Peri-Peri chicken. Nando’s has restaurants over sixteen countries India, Pakistan and Zambia. (Nandos, n.d.) Therefore, Nando’s does influence what people eats in these several countries. According to Sawyer (2010), many young people who are living in the United Kingdom favours Nando’s. In the same article by Sawyer (2010), it is also stated that Nando’s conquered the Britain’s. Nando’s is considered a type of cultural imperialism because it offers its delicacy to the entire world and turning it into a norm. It has become something very common for people. The Internet boosts up Nando’s as well. In Malaysia, Malaysians are able to order for delivery with the assistance of online menu. (Nandos, n.d.) In the United Kingdom, it has created a loyalty card that can be tracked via online and also in applications. ( Nandos, n.d.) In general, customers are able to view information regarding the restaurant. Nando’s has made Peri-Peri chicken normal to the entire world and with the usage of the Internet; it can be spread into further distances. 1.11 Conclusion Cultural imperialism is an unstoppable phenomenon that was started a long time ago. Cultural imperialism takes all form. It is true that the Internet definitely improves and now it is able to reach a larger audience. As the technological era grows, so does cultural

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