Cultural Issues In Intercultural Communication

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1.0 Introduction
Communication is a well-established systems means of connecting people around the world (Sarker et al., 2011). Communication has evolved through technology advancement over the years. However, intercultural issues ranging from verbal to non-verbal communication problems have impacted negatively on reliable communication. This work is aimed at discussing various issues concerning intercultural communication using selected culture model/framework. It also analyses the issues presented in the case study.
2.0 Problems Identified
2.1 Intercultural Issues
Communication breakdown is a major issue as far as intercultural problems are concerned (Salvi and Tanaka, 2011). The breakdown is brought about by culture clash, technological
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Societies with a high degree have strict regulations and laws as opposed to societies with a low degree of tolerance to ambiguity. The fourth element is the masculinity versus femininity. This element presents societal preferences for success, heroism among other rewarding virtues entitled to both males and females. Both genders tend to display differing characters and values. For example in feminine societies, duties are shared equally between males and females. Societies that are more masculine recognize gaps between males and females. The last model deals with the long-term (efforts to bring future change) and short-term (time-honored norms) orientations. This dimension bridges the gap between the past, present, and the future challenges that a society can face.
3.2 Strengths of Hofstede Model
Hofstede model integrates various components of the society that vary from organizational culture to national cultures. Such analysis is important in helping the organization understand the national cultures that are contributors to business cohesion (Shi and Wang, 2011). Hofstede model may be integrated by managers to improve the working environment for their employees. The model presents elements of national unity such as refraining from unpleasant actions that bring harm to the society.
3.3 Weaknesses of the
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Britain practices monochronic culture whereas Korea adheres to polychronic culture (Bluedorn et al, 1999). During dinner, Mr. Taylor displays the British-based monochronic low context culture by focusing on the business deal rather than dining etiquette. The Koreans, high context culture, focuses on the “dining etiquette” which thus presented an implicit verbal communication (business and friendship relationship) (Howell and Dorfman, 1997). This reflects the Koreans polychronic values that strengthen human relationship through socializing instead of formal business discussion (Harzing and Hofstede,
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