Colonial Mentality theory grounds this study in recognition of colonialism’s lingering impact. Colonial Mentality theory attempts to shift the dominant ways in which people perceive the world (Young, 2003). Young (2003) stated, “Colonialism claims the right of all people on this earth to the same material and cultural well-being” (p.2). Young (2003) asserted that colonialism “names a politics and a philosophy of activism” that challenges the pervasive inequality in the world. In a different way, it resumes anti-colonial struggles of the past.
The way individual actors focus their attention is strongly influenced by their environmental stimuli, as actors are part of multiple social networks, cultures and structures. The situational fit between the institutional logic and environmental characteristics determine an actor’s identity, goals and schemas guiding social interaction. This perspective takes a rather instrumental view on rationality, emphasising on the role of personal interests enabling a variety of cognitive orientation rooted through multiple networks and structures (Lounsbury, 2008). Lounsbury (2001) highlighted the role of collective social movement in the creation new institutional logics. The authors showed how the ecological movement SEAC helped in building upon a recycling industry and the diffusion across American universities.
The dialogical self is a very useful concept for the analysis of the multiple identifications of individuals in multicultural circumstances that are so characteristic of the contemporary era of globalisation. It complements the dynamic conception of culture that has emerged in anthropology in recent decades, while it has a number of advantages over the traditional concept of identity. This article discusses the development of the concept of culture in anthropology as well as the parallel debate about the notion of cultural identity in anthropology in order to demonstrate that the notion of the dialogical self to some extent overcomes the difficulties with the concept of identity in the analysis of the dialogical interaction between different
The Convention of San Salvador seeks to identify, register and protect the cultural heritage of the Americas in order to prevent illegal traffic in cultural property and to promote cooperation between the American states. The Convention encourages nations to develop programs and policies to protect cultural property and recommends cooperation between nations to facilitate the exchange of information as well as objects for exhibit. 81. At its preamble, the Convention of San Salvador states that, “it is essential to take steps, at both the national and international levels, for the most effective protection and retrieval of cultural treasures and the archaeological, historical, and artistic wealth of cultural heritage is seen as the spirit of a nation” and Article 10 compels the return of plundered property to the state of
Social constructivist approaches to international institutions can account for some features of the OECD that make little sense from the perspective of state-centric rationalist theories of international cooperation. Rationalist approaches see international institutions as created and used by states because such institutions are more efficient mechanisms for those states to pursue their self-interest than could be achieved through direct state-to-state interactions. For decades international relations and a country’s policies were seen as rooted in nationalism – the assumption that all foreign relations were done on the national scale and policy decisions were made with only what’s best for that nation in mind. The idea of nationalism is based
Hence I feel the study of our cultural identity would give me a better idea of myself. Introduction: Cultural identity is often defined as the identity of a group, a culture or an individual influenced by ones belonging to a group or culture. Our culture is a regulator of our identity but sometimes there are cultures within cultures, which are termed to a ethnicity. The term”race”
This gives rise to interest questioned about cultural hybridity and the condition of a postcolonial subject in a neo-colonial world. The Empire Writes Back, Ashcroft and his associates, said that“we use the term ‘postcolonial’, however, to cover all the culture affected by imperial process from the moment of colonization to the present day (2). As an example of a culture that is influenced by colonialism that can be found both in terms of the architecture, language national, system of government, colonial ideology embedded inside colonized society, reflected in the literature. According Ashcroft in
The American culture, which is a subset of the Western culture, is of primary interest here. Traditional American culture values include achievement, hard work, security, hard work, thrift and the like. Marketing strategies targeted to those with such a cultural heritage should show the service and product as reinforcing these traditional values. The three components of culture are included values, beliefts and customs-are each somewhat different. Values are general
4.1. Cultural Globalization Cultural globalization refers to conveyance of meanings, values, symbols to create a standardized social relation in worldwide. It is existing in the experience of our everyday life and people influenced by the globalized commodes and ideas to our thoughts and expressions. Even being homogeneity which guide people to experience the same around the world. Somehow, the phenomenon of cultural globalization cause the increasing awareness for protecting the local culture of Hong Kong people.
It brings a better understanding of the meanings of each dimension and its connection to the importance and contribution on international marketing studies. But, are these dimensions the most appropriate ones for marketing studies? McSweeney (2002: p. 90) claims that Hofstede’s main research on national culture has failed to clearly acknowledge relevant errors or weaknesses in his research. Imm, Lee & Soutar (2007: p. 167) on the other hand, criticized Hofstede's framework of being grounded on empirical research rather than on a theoretical perspective. Jackson (2001) argues in previous research that Hofstede’s individualism dimension is being oversimplified.