Museum Positioning & Branding (Cheung Ka Yan Viola 53600793) Introduction Museum Positioning and branding is all about how a museum develop an identity in the community by advertising its own characteristics. It is important to let the audience to know how the museum is different in relation to other museums and competing leisure activities. In my part, I’m going to focus on the different museum positioning strategies, the creation of brand identity, brand image and the case of rebranding with local and overseas museum examples. Museum Positioning and strategies Museum positioning is one of the most essential premise when developing a museum branding strategy. It is defined as “the act of designing an organizational image, values and offerings, so that consumers understand, appreciate, and are drawn to what the organization stands for in relation to its competitors.” (Kolter and Neil, 2008) In other words, museum positioning is a way for the museum to identify themselves on which kind of content they are focusing, hence what kind of service can they provided to the audience.
Examine the difference between material and non-material culture in your world. As we have read in chapter 3 “culture consists of thoughts and tangible things” (Little 2014). These constitute the heritage of a human group, that emotionally reinforce their sense of community with an identity of their own. In my society, culture includes customs, practices, codes, norms and rules, religion, rituals, behavioral norms and belief systems. Differences between material and non-material culture We now know that material culture refers to the objects and technology that are used to meet the needs of a group and show us the way they think.
It describes how people find, use, organize, and share information as part of their normal work. Certain organizational policies or practices may act as obstructions to the effective use of information. The connection between information behaviour and norms is made explicit in the analysis of the cultural and social context of information seeking by Chatman on her studies of the information behaviours of the elderly women, working poor, prison inmates, and others. She creates a theory of normative behaviour to comprehend information behaviours like normative behaviour is the behaviour which is seen by inhabitants of a social world as most appropriate for the particular situation. Necessarily driven by mores and norms, normative behaviour provides a routine, and manageable, and predictable approach to everyday reality.
So that, museums have a long history, arise from what may be an instinctive human need to gather and describe and having apparent origins in broad collections develop by individuals and groups before the modern day. Now, museum refers to the non-profit institutions but more to focus on as durable institutions to provide service adviser to the society with the display the tangible and intangible heritage of humanity and its environment for the function of learning, research and
When arriving there was an information desk with brochures and maps to help people navigate around the different levels of art. I felt like the museum gave visitors information about the different works of art by, having the name of the artist, the dates, and a short description about the art work posted by each piece. The goals or the message that is conveyed for each art piece played a big effect because it helps viewers to understand the artist, the period of time, and the meaning behind each piece of art. Personally,
Introduction Organizational culture encompasses values and behaviors that "contribute to the unique social and psychological environment of an organization." According to Needle (2004), organizational culture represents the collective values, beliefs and principles of organizational members and is a product of such factors as history, product, market, technology, and strategy, type of employees, management style, and national culture. Culture includes the organization 's vision, values, norms, systems, symbols, language, assumptions, beliefs, and habits. It is also the pattern of such collective behaviors and assumptions that are taught to new organizational members as a way of perceiving and, even, thinking and feeling. Thus, organizational culture affects the way people and groups interact with each other, with clients, and with stakeholders.
Qualitative field research adopts a number of concepts from diverse disciplines. In this study, the qualitative analysis used is phenomenology. This method adopted one important concept. It is that different people consciously experience the world in different ways. Therefore, in order to understand the meaning of a person’s actions, researchers must develop empathy and see things from their point of view.
Communication in museums As mentioned above, one of the main functions of the museum is to communicate, promote and disseminate their collections. Theorists such as Eilean Hooper Greenhill emphasizes the labor of the museum as an educating entity, highlighting the concept of communication. Therefore, it is necessary to take the communication process in museums into consideration. In the next paragraphs, I will mention the most important aspects of this process and some models used in museums and addressed by Hooper Greenhill. “The act of communication is one that aims to produce an effect on another person or persons” (Hopper Greenhill 2004, p.30).
As for Bhambore museum, it is more of an educational one. The objects and work of art put on display provide a historical background, which include remains of pottery, Kufic calligraphy, terracotta female heads, hand crafted jewelry and crockery. It was not just ceramics that they dealt with but also different kinds of metal works. Every object with a history of the period it belonged to which makes it more memorable to its visitors. The skill and craftsmanship on display had the quality of engaging its viewers with its cultural context, making them feel a part of it.