Cultural Patterns In Intercultural Communication

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Communication is generally defined as the transferring of messages from sender to receiver. Samovar et al (2012) explained that every communication is an attempt to persuade, inform and entertain. People communicates via various channels, signs, symbols and languages, and generate meanings from it. The meanings generated comes from specific and unique cultural context (DeVito, 2009). Different people who comes from different cultures may have different meanings generated, therefore intercultural communication happens when people from different cultural beliefs, values or ways of behaving starts to transmit messages among each other (DeVito, 2009).
DeVito (2009) mentioned that intercultural communication studies the components of perception,
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Culture is one of the important factor to influence the cognition pattern. The cognition pattern influences on the human behaviors in daily interaction. The differences of cognition pattern causes different actions to be taken towards the same issue. For instance, Chinese students from China preferred to refuse friends’ invitations by expressing positive feelings such as appreciation while Malaysia students were more likely to express negative feelings such as regrets towards the refusal (Wu, 2012). As the actions taken are not the same by different ethnic groups, there would be possibility that people found themselves difficult to understand the others’ thoughts and behaviors. Escendall-Vidal (2009) explained that when people are unable to interpret others’ thought and feelings, yet they are also unable to understand the others sayings and unwritten social rules. As a result, the actions and behaviors are found to be weird and inappropriate since the actions were not expected by others with different cognition patterns. Hence, the cognition patterns can be used to explain as one of the factor that resulted to the inability to understand others in intercultural…show more content…
Characters in the commercials are not only communicating with different languages, but they might articulate in different dialects too. The dialects are regional and cultural, such as the Kelantan Malay Dialect, Iban language, Hokkien, Hakka and many others. As the language is the useful application in communication, the similar languages are able to bring people together. According to Tan (2000), people tends to talk with others that using similar language, therefore it is common to see student only groups among the same ethnic students. Students do mix with groups from different ethnics when they are using one similar language, either in Malay or English. The use of English to communicate with people that comes from different cultures can be considered as one of the factors that contributed to the existence of intercultural communication. The similar language is able to help people to convey their messages clearly without the language barriers. Thus, the intercultural communication in the festive television commercials can be analyzed on the type of language that they used to communicate with each
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