Cultural Philosophical Analysis Of Fredric Jameson's Cultural Criticism

The researchers used Fredric Jameson’s cultural philosophical analysis as the framework of this study. The concepts of pastiche and cultural logic of late capitalism were utilized to evaluate the authenticity and reproducibility of the artifacts, identify the communication characteristics of the artifacts, determine how do the artifacts communicate the culture of the Cordilleras, and evaluate the consumption patterns in terms of authenticity, reproduction, utility, and deception.
Pastiche
Neo-Marxist theorist Fredric Jameson, who is known for his analysis on the cultural trends in the contemporary society introduced the idea of pastiche. It was the scheme of ‘parody’ that constitute Jameson’s concept of pastiche. In his work about the Postmodernism and Consumer Society, Jameson defined pastiche as analogous to a parody (Jameson 1982, 2). A parody is described as something that “capitalizes on the uniqueness of the styles and seizes on their idiosyncrasies and eccentricities to produce an imitation which mocks the original” (Jameson 1982, 2). Meanwhile, a pastiche is “a blank parody, a parody that has lost its sense of humor” (Jameson, 1982, 3). Both the parody and pastiche invests on the uniqueness of a specific text and imitates it with an intention to ridicule the authenticity of a style, an event, and/or a pattern within a text. However, a pastiche, in communication context is a position or condition where one person lacks historical background about the