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Cultural Values And Beliefs Of Malaysian Ethnic Groups In Malaysia

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Introduction
The ethnic group in Malaysia are very diverse and have their own customs based on their culture that has been pass down through generations. The same habits are still being practised by the ethnic groups on a regular basis. This does affect their attitude and consumer behaviour in their lives such as the level or type of media exposure, food and apparel preferences, political behavior, leisure activities and their willingness to try new products. The two ethnic groups that I will discuss are the Malay ethnic and the Indian ethnic. Islam was conveyed to Malaysia by Arabic and Indian brokers numerous hundreds of years back, and the Malay individuals have come to grasp and enthusiastically take after the Islamic confidence. All Malay individuals are viewed as Islamic however levels of dedication to the religion are differed. Indeed, even the individuals who weakly take after Islam take an interest in the fasting month, and the Malay individuals of fortune will go on the journey to Mecca in any event once if relatively few times amid their lifetime. On the other hand, based on the 1957 Federation of Malaya Census Report, The critical qualities to note about Indian relocation to Malaya are that, firstly, the colossal greater part of this development has been of a vaporous character, with roughly 4 million. By the year 100BC to 1400 AD, they have culturally changed the nation by searching and introducing gold, spices and aromatic wood. These two races have very

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