Culture And Cross-Cultural Communication

1371 Words6 Pages
“Culture is a dynamic system of rules, explicit and implicit, established by groups to ensure their survival, involving attitudes, values, beliefs, norms and behaviours.” (Matsumoto) However culture is also a dynamic system of rules. And artifacts. And collective internal programming. In essence, culture varies from definition to definition. It is so broad and complex it cannot fit into one singular denotation, hence today, there are more than 100 definitions of culture available to us. In addition, cultural norms are rules within groups or societies, used to establish guidelines as to what is considered appropriate and inappropriate behavior, and highlight a group 's’ values, beliefs as well as attitudes. These rules aid in maintaining order, control and establish feelings of unity within societies. Cultural norms which originated from the aspect of culture itself introduce another subtopic; cultural dimensions, or a framework for cross-cultural communication, developed by Dr. Geert Hofstede. Cultural norms may be defined as a set of values particular to a group, whose purpose is to create a sense of balance. They’re a mechanism by which people may measure what is “normal” and acceptable in a specific context or situation. Such norms are not defined by outside factors; rather, they emerge directly from the activities, traditions, and goals of the group itself. Cultural norms can be divided into two groups; explicit and implicit. Explicit norms are formal written
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