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The Pros And Cons Of Cultural Organizations

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The issue of globalization has become a new agenda and one of the complex and widely- discussed processes in the modern world. Global standards cultivate, on the one hand, such values as democracy, social and economic opportunities, accessibility and mobility, awareness of human rights and transparency of international law. On the other hand, social imbalance, contradictions in policies and relative unsustainability should me mentioned. Cross-cultural paths and close interconnections are becoming possible thanks to the cutting-edge technologies, urban development, and partnership establishment.
In the frames of this essay I will focus on the effects and different sides of globally-oriented measures with which cultural institutions face. The Guggenheim Foundation model is the relevant case for my research. The museum, positioning as a ‘global cultural icon’ is open to the dynamically changing world and socio-cultural collaborations. Since 1980s, the Guggenheim brand has been extended into international context by opening several subsidiaries in the USA and Europe and planning one in the Middle East.
Within clue research questions a correlation between the art management and the globalization impact is demonstrated. So, how cultural …show more content…

I am sure that global strategy is not appropriate for each cultural institution and The State Tretyakov Gallery can be included in this list. Some spaces have certain identity and very significant historical meaning. As Osborne Angela and Rentschler Ruth propose, keeping an authenticity is essential both for museums and audiences: ‘Authenticity is understood to be associated with reality, truth, and believability. <…> Authenticity is the accuracy or truth of the performance and performers depicting the artistic product, as perceived by the performers and the audiences. It represents values, attitudes, behaviours, beliefs, and social meaning’ (2010,

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