Societies may have subcultures, having specific groups, countercultures that reject mainstream cultural values and norms, and technology paves way to a culture’s spread or globalization through innovation. Cultures can be interpreted through three theoretical approaches. The functionalist perspective recognizes that parts of a culture work together to tend to society’s needs as a reflection of the society’s values. The interactionalist perspective in turn thinks that culture is seen in the day-to-day interactions of individuals and symbols that makes up a culture. The last perspective is the conflict perspective, where derived from the Karl Marx, assumes that a conflict arises when there is an uneven distribution of cultural aspects in society, therefore creating two factions, namely the bourgeoisie (the intellectuals) and the proletariats (the masses) that fosters social change.
Through culture we create identification. Is culture significant to us? Better yet, how is culture significant to us? Culture is significant, because it acts an identifier of a group or community. When groups of people live together in a certain scenario, they organize themselves socially sharing common beliefs and symbols that can be used to explain their world.
Therefore, the influence that culture have in personality is the manner they learn, live and behave. There are two type of culture the universal and culture specific aspect. Some culture specific aspect corresponded to culture syndromes such as complexity, tightness, individualism and collectivism. There are different theories that believe that culture is something very important in personality. One of the effect of culture to personality is that people who born and bred in the same culture share common personality traits.
Tylor said that culture is "that complex which contains knowledge, belief, art, law, custom. Languages, governments, buildings, literature heroes tales and other things are the products of culture. Everything is connected with culture and appeared with the help of it. Cultures are what
Communication is used everyday by everyone in order to be able to express what they are feeling or thinking with other people. There are multiple ways of communication and everyone communicates in different manners. These ways of communications are learned based on the culture that a person grows with and it then influences the way that they practice communication in their own lives when building relationships with others that may not come from their same cultural background. Communication is a mechanism that individuals use in order to be able to share out ideas or form relationships, but what is the basis of communication? According to the texbook Real Communication: An introduction, it states “ Research shows that people with high self-esteem are more confident in their interpersonal relationships” (O’Hair, Wiemann, Mullin, & Teven,
The interpersonal behavior is directly correlated to the intergroup behavior. The theory assumes that that the individuals power to achieve and maintain positive self distinctiveness is highly motivated by the member in the group. This theory is widely used to explain media use and media effects on people. Memes spread and popularity is much related with social identity theory. Memes often originate within same culture and society and are the social marker recognized by the similar member of same culture.
It is also key to remember that just because one approach worked with a client from one culture, doesn’t mean it would work with another client of the same culture. It is important to learn from the client about their culture, and where they stand within their
Both language and culture are coexisting within the society and are beinghave been developed by people for since ages. Cultural awareness makes people able to understand and tolerate different ways of behaviour which they may encounter during their lifespan. An idiom most often reflects the national affiliations of the people. It is a figurative interpretation of reality and an highly interactive item. They are significant examples of multicultural relations.
Culture factors include culture, subculture and social class. Culture is basic of people’s behavior, every society has culture, and culture affects customer behavior between different countries with different cultures. Subculture is core part of every culture, and it combines nation, regions, ethic group, and geographic regions. Social class is relative to the society permanently and sequence division whose members share similar values, interests, and behavior. Social factors also influence consumer behavior, and the factors include social networks, family, and social roles and status.
However, the three pillars have been expanded by some authors by adding the 4th pillar, which is culture. Culture as the extended pillar should be considered as a core pillar along with economic, environmental and social. This is because the value of culture itself, expanding from shaping people’s behavior and social systems to shaping how the environment is viewed and lived in. It created the meaning of the world itself as we grow within the culture around us that can’t be separated from our lives. Culture is often understood as a way of life, or a signifying system through which a social order is produced, experienced, explored, and communicated, carrying the belief systems on particular culture that shape the human interaction with the environment.