Examples Of Low Context Culture

“Honest dialouge. Danish way of doing it. We tend not to wrap things in. We say what we mean ad we ask people to do what we want them to do.”

‘A LC (Low Context) culture is characterised by direct and linear communication and by the constant and sometimes never-ending use of words. Communication is direct, precise, dramatic, open and based on feelings or true intentions (Gudykunst & ing-Toomey, 1988). In Danish culture, the content is presented in straight-forward manner instead of “wrapping” it in a series of words.

“You can’t be too direct in this culture. You have to wrap it in. I give two more sentences than I would normally do.“

‘In a HC (High Context) culture, internal meaning is usually embedded deep in the information, so not

You have that responsibility but you also do what is expected from you. When you don’t do that, then the mood and the dialouge changes.”

“I had to make some adjustment. Investment banking – Very, very harsh culture. Danish way – very direct and honest culture. These two combined are not necessarily the best cocktail in Asian culture.”

“I facilitate the scope of work and then I wait for their end result.”

‘Societies with high power distance are generally more hierarchical and more bureaucratic. Societies with low power distance, on the other hand, are more market-orientated and less bureaucratic, and have a more open form of communication...According to Hofstede (2001) high power distance may lead to a very autocratic, controlling type of leadership whereas a low power distance may give rise to a more democratic approach.’ (Terzi, 2011)

The interviewee practices in more open-to-ideas kind of approach. There is low dictation of power.

“Very explicit. Set the target clear and people will know what to do. I preach very explicit and tangible KPIs so instead of saying go find out the strategy, I tell them this is what you need to find out, this is how you need to do it and please correct me if I’m wrong on your level and this is the