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Geert Hofstede Case Study

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Pushing his research further, Professor Geert Hofstede also conducted a large study in order to find out how culture is influencing values at the workplace. To achieve this, he analyzed an important information database received from employees of the multinational IT company “IBM”. This data has been collected between 1967 and 1973 in more than 70 countries through numerous subsidiaries of the company. According to “The Hofstede Centre”, the Professor first of all decided to use only the data from 40 countries where respondent groups were the largest. Furthermore, he extended his analysis to 50 countries. The amount of analyzed countries is showing us the scale of this research and suggests a certain reliance of the results. His following …show more content…

In this case, in companies, the boss will be seen as very autocratic or even paternalistic. Employees will not be expressing their disagreement and the boss will make all the decision by himself. Individualism versus Collectivism Cultures and countries can also be distinguished by analyzing whether group interests prevail over the interests of the individual or the opposite. On one hand, most of people of our world are living in collectivist societies where interest of the group is more important than interest of the individual. It refers to the power that the group has compared to the one that the individual has. From the earliest stage of their lives, people are taught to think and act as part a group. On the other hand, a minority of people is living in individualistic societies, meaning that interests of the individual overcome the interests of the group. In this type of societies, children are not taught to exist as part of a group but are learned to think of themselves as an “I”, corresponding to their personal identity, which will be sensitively different from the others’ “I”. Besides, instead of being classified according as group members, people will be classified according to their individual …show more content…

Thus prioritization of those two goals will vary according to countries. Thus, this dimension is important. Cultures with a Long Term orientation will be characterized by the development of virtues, which are future oriented, such as perseverance and thrift. Those societies will be maintaining norms and traditions and suspiciously facing all the changes. Short term oriented cultures are at the contrary focused on past and present oriented values as for instance respect for tradition, fulfilling of social obligations or preservation of “face” among other members of the society. Indulgence versus Restraint Indulgence in society is characterized by the fact that its members can act as they want to, spend money, indulge in fun activities alone or with their friends. Therefore, happiness is the consequence. Indulgence is thus defined as allowing all sort of gratification of human drives linked to enjoying life and having fun. The opposite perception, Restraint, limits individual’s actions with numerous social norms and proscriptions and provides them with the feeling that leisure activities, spending money or other sort of activities providing happiness are wrong. Thus, restraint is reflecting a belief that gratification has to be controlled and limited by social

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