Greenpeace: A Semiotic Analysis
On August 25th 2013, Greenpeace (an independent global campaigning organisation that aims to expose the environmental criminal) protested against Shell, a multination petroleum company, in attempt to create an awareness of Shell’s intentions to put in to place an oil drilling plant in the Arctic, a project that could potentially endanger and destroy the environment. The intention of this essay is to discuss how culture jamming works and what its limitations are and also to perform a semiotic analysis of the Shell/Greenpeace video. Culture jamming is known as a mode of resistance to the norms and conventions of mass culture that exposes and goes against the media’s underlying power structures and ideological messages (Klien, 2002). Culture jamming …show more content…
The main objectives of culture jamming often incorporates consciousness raising, the raising awareness of social and political issues, as well as using the media to criticise the media and dominate culture (O’Shaughnessy and Stadler, 2012, 214). Culture jamming, for a very long time, has been the main means of strategy to oppose and slow down what is perceived as a dehumanizing, and thus problematic, global trend. This master plan, which involves exposing what is “behind the brand” (frequently labour exploitation), is based on re-representing logos of companies that conjure the brand with new and conflicting representations (Brown, 1). Culture jamming aims to promote change by making consumers aware of the contradictions of corporations’ policies and practises as well as making them aware of their own consumer choices (Micheletti, Stolle, Follesdal, 2006, 136). It does so in a humorous way with the intention of provoking a positive reaction rather than a negative one. It targets corporations by making use of their own market against them and using their own jargon, logos, corporate image. Culture jamming puts a new spin on things or events as it alters the …show more content…
Greenpeace video. Culture jamming is a powerful tool that media can use to make us, as consumers, aware of issues that those that are the hegemony do not want us knowing. It allows us to question and hopefully change our view point of the products are brands we use, by exposing the actions behind the brand, such as endangering the environment. Culture jamming enables us as to challenge the dominate group and their ideologies, and hopefully allow us become conscious consumers and not just accept what we see.
Environmental Party Rhetorical Analysis
288 Words | 2 PagesHello, I’m David Suzuki, leader of the Environmental Party of Canada. I’m always thinking green and thinking of ways to make Canada a better place. The values of the EPC include, increasing the number of scholarships and bursaries for students who struggle to pay for secondary education. We believe that students should not be held back by their financial status to get their education. Next, we will work to make amends with the Aboriginal communities in Canada and provide the proper education, healthcare, housing and living conditions that they need.
Edward Jones Rhetorical Devices
756 Words | 4 PagesFor many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial.
Rhetorical Analysis Of Two Ways A Woman Can Get Hurt '
1730 Words | 7 PagesLongaker and Walker identify how dehumanization effects emotion by discussing, “The Nazi pogrom, Jews were often made to do disgusting things—scrub toilets, relieve themselves publicly—to make them seem less than human and more deserving of cruel treatment and even mass extermination” (212). Similarly, advertisements can dehumanize individuals, like women, by portraying them in grotesque situations or environments. As a result, a society lessens respect for these individuals and creates a mentality that fosters abuse. Kilbourne tries to illuminate this issue by presenting various advertisements that are suggestive of women, and elaborates on the effects these advertisements have on society. For instance, alcohol companies tend to target women with advertisements like, “A chilling newspaper ad for a bar in Georgetown features a close-up of a cocktail and the headline, ‘If your date won’t listen to reason, try a Velvet Hammer’”
Two Ways A Woman Can Get Hurt Jean Kilbourne Rhetorical Analysis
1638 Words | 7 PagesThe appeals to ethos is similar to logos, but relies more on trustworthiness and credibility rather than making sense immediately. In Jean Kilbourne’s article Two Ways a woman can Get Hurt: Advertising and Violence, overviews our society and the roles male and female are expected to fulfill. She exposes advertisement’s that promote the unfairness and wrongful
Review Of Solomon's Masters Of Desire The Culture Of American Advertising
1133 Words | 5 PagesThe environment is pledging an elitist appeal but the warm colors found in the image attract the populist group. In Jack Solomon’s “Masters of Desire the Culture of American Advertising” he explains a paradox in the American psyche. He argues that Americans simultaneously desire superiority and equality, as a result, advertisers create images that exploit those opposing conditions. He emphasizes that America is a nation of fantasizers. He sums up that advertisers create consumer hunger by working with our subconscious dreams and desires in the marketplace.
Super Bowl Rhetorical Analysis
780 Words | 4 PagesMillions of people get together and have parties, gather around the television and see who is going to win the title. During halftime many commercials are played, many of them are hilarious and people talk about them for the next week. One commercial stood out to me in particular. In this paper, I will analyze a Budweiser commercial from a Super Bowl rhetorically. I will show how the authors use ethos, logos, and pathos to get a point across.
Climate Change Ethos Pathos Logos
1043 Words | 5 PagesClimate Action should focus on communities, not just carbon: Rhetorical Analysis This TED talk titled “Climate Action Should Focus On Communities, Not Just Carbon” given by Jade Begay, discusses the importance of the communities that are being affected by climate change and the value of the knowledge that they hold to further help implement climate actions to eliminate the problem at hand.. Begay will use different stylistic techniques such as Logos, Ethos and organization for successful implementation of her speech. Jade begay starts out her ted talk by asking the question, “What comes to mind when you think about climate change?”(0:20)
The Mega-Marketing Of Depression In Japan Analysis
1731 Words | 7 PagesIn this rapidly globalizing world, the jobs of the advertisers and marketers are to make sure we, the general public, have no control over our wants and desires. It is impossible for them to gain full control, but they do a good job of restricting what freedoms we do have. Big companies want us to believe that we have control by changing cultural norms without us realizing they did. Ethan Watters discusses how marketers plan to redesign Japanese culture for their benefit in his narrative titled “The Mega-Marketing of Depression in Japan.” Watters makes it apparent big companies, such as the drug company GlaxoSmithKline, are reshaping Japanese culture to market a pill that supposedly cures depression.
Nike's Rhetorical Analysis: Just Do It
1056 Words | 5 PagesMany people are familiar with the phrase, “Just Do It.” This slogan stands out immediately and a swoosh or check mark comes to mind. Nike is one of the most widely known clothing and shoe companies across the country. During a Nike advertisement there are three rhetorical strategies that are displayed when shown on a commercial. Those three main ideas are pathos, ethos, and logos.
Activist Documentaries Analysis
1154 Words | 5 PagesActivist documentaries may fail to captivate its audience or accurately depict a serious subject. Then again, sometimes they fail to do both. Aspiring activist documentary The Cove attempted to address widespread dolphin killings in the fishing village of Taiji, but was instead met with outrage. The documentary’s one sidedness failed to accurately portray the issue, and its audience was infuriated due to the film’s lack of care for the town’s fishing culture and history (Abele). Many
Google Rhetorical Analysis
746 Words | 3 PagesThe Use of Rhetorical Devices in the “Google Home” Super Bowl Commercial Companies and other forms of media strategically use the three rhetorical appeals, ethos, pathos, and logos, to market goods and/or promote ideas. The appeals have been used for centuries are still prevalent in all types of modern day propaganda. If used correctly, ethos, pathos, and logos can be used as clever tactics to engrain information into the brains of consumers. One of the more notable ways that brands use these appeals are commercials. Google, the world’s most famous multinational technology company, used the three appeals to reach success.
Examples Of Rhetorical Analysis
780 Words | 4 PagesWhile creating my rhetorical analysis paper I used all of my typical writing processes. I began this assignment by selecting a commercial that I thought would be the most appealing in the superbowl. After selecting my commercial I did some research at the library using EBSCOhost. I then created an outline on what my paper would be about and pieced all of its parts together. In the future I will try to recieve help earlier on because at first I struggled to understand what the purpose of the paper was.
Cultural Appropriation In Fashion
1196 Words | 5 PagesAppropriation is the act of borrowing and changing the meaning of cultural products, images, slogans and elements as well as reusing existing elements to create new works and meanings. Many artists believe that in borrowing existing images or elements of imagery, they are able to recreate the idea as it is now placed within a new concept. This essay will discuss how appropriation has been used in cultural and social contexts in order to create controversy and sell products, as well as be a form of expression. Pop culture often uses brash ways when trying to provide interest in society. As humans we are constantly wanting more and are never fully satisfied without entertainment, thus in order to meet these high demands many often turn to cultural appropriation as a void of entertainment.
Cultural Appropriation Research Paper
1219 Words | 5 PagesCultural Appropriation and Resulting Problems in Social Media and the Music Industry Recently, cultural appropriation has been a greatly discussed topic, especially in social media. The main reason for the popularity of the topic recently is because of the many celebrities accused of cultural appropriation, and the very few praised for appreciating rather than appropriating. Many argue that there is no such thing as cultural appropriation, and that the term is being misused for what is actually cultural appreciation. Additionally, many argue that cultures were all meant to blend as a learning experience.
Essay About Popular Culture
1281 Words | 6 PagesPeople are immersed in popular culture during most of our waking hours. It is on radio, television, and our computers when we access the Internet, in newspapers, on streets and highways in the form of advertisements and billboards, in movie theaters, at music concerts and sports events, in supermarkets and shopping malls, and at religious festivals and celebrations (Tatum,
More about Greenpeace: A Semiotic Analysis
Environmental Party Rhetorical Analysis
288 Words | 2 PagesEdward Jones Rhetorical Devices
756 Words | 4 PagesRhetorical Analysis Of Two Ways A Woman Can Get Hurt '
1730 Words | 7 PagesTwo Ways A Woman Can Get Hurt Jean Kilbourne Rhetorical Analysis
1638 Words | 7 PagesReview Of Solomon's Masters Of Desire The Culture Of American Advertising
1133 Words | 5 PagesSuper Bowl Rhetorical Analysis
780 Words | 4 PagesClimate Change Ethos Pathos Logos
1043 Words | 5 PagesThe Mega-Marketing Of Depression In Japan Analysis
1731 Words | 7 PagesNike's Rhetorical Analysis: Just Do It
1056 Words | 5 PagesActivist Documentaries Analysis
1154 Words | 5 PagesGoogle Rhetorical Analysis
746 Words | 3 PagesExamples Of Rhetorical Analysis
780 Words | 4 PagesCultural Appropriation In Fashion
1196 Words | 5 PagesCultural Appropriation Research Paper
1219 Words | 5 PagesEssay About Popular Culture
1281 Words | 6 Pages