ipl-logo

Culver's Mission Statement

675 Words3 Pages

As is stated in the interview paper I used to work at a restaurant called Culver’s. Culver’s mission statement is: Every guest who walks through the door in every neighborhood, from Wisconsin to Texas, gets the same friendly treatment we offered on our very first day in 1984. We bring the often forgotten, hometown values of quality and customer service to neighborhoods throughout the country. Quality food and fresh ingredients are the hallmarks of any Culver’s experience, but we understand that a great meal is so much more than just good food. We’ll also greet you with a smile and treat you like a friend. (Culver's) Culver’s main competitive strategy is differentiation. Culver’s differentiates itself from other casual/fast dining restaurants …show more content…

Since all of the food at Culver’s is made to order a typical ticket time is eight minutes. It would be impossible for a customer to order at the drive through and have their food be waiting for them at the window. Quality takes time. The biggest opportunity for Culver’s is to take advantage of the Chipotle Effect to grow their customer base. If Culver’s can attract the new health conscious consumer then they will grow exponentially. Although Culver’s is first and foremost a meat and potatoes restaurant, they offer a wider range of fresh salads and other healthy food. Another opportunity for Culver’s is expansion. Culver’s is only found in 22 states, mostly in the Midwest, so there is plenty of room for Culver’s to expand (Culver's). The biggest threat to Culver’s would be changing consumer habits. Right now, consumers are willing to pay a little extra for higher quality food. However, that could easily change with another economic downturn. Culver’s also faces a ton of competition in the casual dining industry. Chipotle has a lock on Mexican food, but Culver’s is locked in a fierce battle against Five Guys and Shake Shack for the burger business. Shake Shack is smaller than Culver’s and Five Guys has a smaller menu than Culver’s. This means they are nimbler than Culver’s and are better able to introduce new products than

Show More
Related

  • Culver's Mission Statement

    669 Words  | 3 Pages

    Culvers makes burgers fresh and made to order, and also all prices are listed. Sadly, you can’t please everyone. In closing I have to say that Culvers does follow its mission statement on a quality side, but when it comes to other aspects of the business, they could use some work to help fulfil that

    Read More

  • Publix Supermarket Mission Statement

    417 Words  | 2 Pages

    The business we chose to focus our project on is Publix Supermarkets. On Sept. 6, 1930, founder George Jenkins opened his first store, called Publix Food Store, in Winter Haven Florida. Today Publix has grown to be Florida’s largest employer with 168,500 employees and run 1,080 stores. Total sales in 2013 were 28.9 billion, relatively large for a regional corporation. Their mission statement is “To be the premier food quality retailer in the world,” and they’re doing an excellent job at it.

    Read More

  • What Are Chipotle Core Competencies

    1021 Words  | 5 Pages

    Chipotle’s founder, co-CEO, and Chairman Steve Ells opened the restaurant Chipotle with a belief that “food served fast did not have to be low quality and that delicious food did not have to be expensive” (Thompson p.300). Since the opening of Chipotle Mexican Grill, the founder Steve Ells, has not looked back and has expanded Chipotle from a 1-unit operation in Denver into 1,458-unit operation in 43 states, the District of Columbia, Canada, the UK and France serving more than 900,000 customers a day. It comes as no surprise that a Wall Street analyst termed Chipotle Mexican Grill as “the perfect stock”, while another analyst stated that “Chipotle could well prove to be the next McDonald’s” (Thompson p.300). Chipotle has become one of the

    Read More

  • Compare And Contrast Dick's Drive In Vs N Out

    954 Words  | 4 Pages

    On the other hand, In N' Out has 2 to 3 cashiers working, and it's in a much more confined space which reduces movement to everyone so it's just slower. Both of these restaurants get you your food fast, however Dick's Drive In is just faster because of the speed it takes to get people food, and the amount of people waiting to take someone's

    Read More

  • Safeway Mission Statement

    576 Words  | 3 Pages

    The company’s website that I chose to analyze, in lieu of their mission statement, is Safeway Inc. A little background: This company was essentially founded in 1915 by M.B. Skaggs, who bought a grocery store from his father. By 1926, Skaggs had become very successful with his stores and merged with Safeway to become Safeway, Inc. In January 2015, AB Acquisition LLC (parent company of Albertson’s) merged with Safeway to create one of the largest food and drug retailers in the country – over 2,200 stores in 33 states, specifically with Safeway stores in 19 states (Safeway Inc., 2008-2016).

    Read More

  • Chipotle Essay

    808 Words  | 4 Pages

    More importantly, sociocultural norms such as healthy eating trends pose threats as well as opportunities for the restaurant business with vegetarian and organic production of food becoming more of customer interests. Out of the five competitive pressures that firms in the industry must identify, rival firms and buyer power have the most significant effect on the fast casual industry with substitute products, such as other fast food restaurants, creating a moderate issue for the competition. Rival firms in

    Read More

  • Cap Creason Mission Statement

    534 Words  | 3 Pages

    Mission/Core Purpose Cap Gemini believes in improving the performance by working hard to meet the client’s expectation. Cap Gemini’s mission is “with you, we create and deliver business and technology solutions that fit your needs and drive the results you want.” (Cap Gemini, 2016) Vision/Major Goals Cap Gemini understands that the business value is the combination of the technology and human-centered approach towards it. Without them the company does not achieve its business objective. Cap Gemini’s vision is “the business value of technology comes from and through people.”

    Read More

  • Notre Dame Mission Statement

    1174 Words  | 5 Pages

    1. Description A. At my previous University, Notre Dame of Maryland University, I belonged to a student run organization by the name of S.W.E.E.T; Strong Women Empowering Encouraging Transforming. The mission statement of the organization is to create a diverse sisterhood that encourages Notre Dame women to honor themselves and instill integrity through community and charity involvement, as well as learning many ways one can express themself through creative outlets. The organization was composed of at least 30 members and 4 E-Board members one of which including myself.

    Read More

  • What Are The Political Factors Affecting Subway

    1546 Words  | 7 Pages

    Expansion into developing nations with different social and cultural parameters would require altering the menus and catering to the specific customer needs. Economic factors The low franchising cost comparing to the competitors is an advantage for Subway. However the cost of ingredients and supplies used in the preparation of food is higher than that of the competition due to the need for fresh ingredients. Customers have a perceived value which is higher than that of the product offerings of alternate fast food chains.

    Read More

  • Essay On Chick Fil A

    677 Words  | 3 Pages

    While we often kid about Chick-Fil-A and how perfect the restaurant is, it’s hard to ignore just how glorious their food can be. Chick-Fil-A is top six favorite foods in Texas according to Fox news. Their success rate is very high due to the variety of food. This restaurant specializes in delicious and affordable food for anybody. It is a great restaurant to have a delicious meal for lunch or dinner, or even both without emptying our wallets.

    Read More

  • The Analysis And Comparison Of Ritzer And Percy

    852 Words  | 4 Pages

    Whether it be going to Alaska to see the northern lights or Arizona to see the Grand Canyon, people rarely get the actual authentic experience. It is the same when people go to restaurants. Instead of going into an actual dine in place, people choose McDonalds. In Ritzer’s piece he talks about how society is all about quantity rather than quality. He states, “The bottom line in many settings is the number of customers processed, the speed with which they are processed, and the profits produced.

    Read More

  • What Are The Similarities Between Newk's And Moes

    700 Words  | 3 Pages

    Newk’s and Moe’s Newk’s and Moe’s contain many similarities and differences. Do people prefer Mexican food over Italian food? Do people maybe prefer both restaurants? Decisions like these can be determined with proper evaluation. To decide which of these restaurant objectives relate or differ from the other, they can be determined by the food, the seating variety, how the customer receives the food, and by many more attributes that each of the restaurants must offer.

    Read More

  • What Is Chipotle's Differentiation Strategy

    552 Words  | 3 Pages

    The firm is aesthetically pleasing, efficient and they have a distinctive interior. Chipotles serving line layout helps with their efficiency. This type of layout allows them to serve as many as two hundred customers and hour. Another factor that increases the brands value is the customization of food products it provides to consumers. Customers have the ability to add as many ingredients as they would like at a consistent price point, this added value increases the customer’s willingness to pay (www.fastcasual.com).

    Read More

  • Chipotle Mexican Grill, Inc.: Business Analysis

    864 Words  | 4 Pages

    Business Policies, also known as Strategic management, requires students to write a report on a company of our choice. This is a capstone course, and therefore, this paper will demonstrate the culmination of every business class we have taken in our college careers at Bloomsburg University. The company our group has chosen to research is Chipotle Mexican Grill, Inc. The topics that will be explored in the introduction are what Chipotle is, information about the company, its vision and mission, the company's major products/services, the company’s past year performance, and the strategic management issues the company faces.

    Read More

  • Mcdonald's Risk And Risk Analysis Of Mcdonalds

    817 Words  | 4 Pages

    When you think internationally it can only be larger. McDonald’s has to be aware of what those competitors are doing at all times to make sure they are up to

    Read More

More about Culver's Mission Statement

Open Document