Cumberland Package Company

The Cumberland Packing Corporation is a family-owned business, headquartered in Brooklyn, New York, whose identity is tied to sugar packaging; it started in the Family Eisenstadt's diner after it was converted into a factory. Before it expanded, it was simply one sugar: the pink little Sweet' N Low packets; now, it produces Natural Brown Sugar and Stevia as well. The creators and inventors of this were Benjamin Eisenstadt and his oldest son, Marvin. They experienced the moment that turned their fortunes around when they decided to move from packing tea to packing sugar. There was an opportunity to make sugar personal and hygienic, something that did not exist at the time, and they went for it. The business was funded by the military pension

Unfortunately, he did not know anything about patents, so he never patented the sugar packet; this meant that he did not legally own the sugar. Domino Sugar Company went on and stole the idea. After this interaction, Ben got traumatized and developed a profound sense of distrust against outsiders. However, after his son Marvin began to run the business, the privacy rules seemed to change quite a bit. Marvin hired criminals to work in the senior level of the

If any of these ties break, the business, as well as the family, is at risk. Without the acceptance and inclusion of family members, among a family, a business cannot function. This was in fact seen when Ellen's children were excluded from the ownership and management of the company after being disinherited. If all of Ben's children were given an equal stake in the business, the dynamics of the business operation would have changed regarding the diversification views.
The nature of family relationship's, as analyzed in the Cumberland Packing Company, shows that family businesses are defined by a profound sense of entitlement. Richard's resentment towards Marvin's family and his attachment to his mother Ellen show that relationships define issues, perspectives, and problems differently, depending on how well the individuals get along. Despite the divergence of perspectives, the inability of a coherent family management and enterprise system, play an important role in the continuity of Cumberland Packing