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Customer Awareness Of Online Shopping

892 Words4 Pages

Online Shopping: A study and analysis on Customer awareness and impact in Pune area.
Abstract:
Now a day Internet has a become need and important part of daily life, and companies understand that the internet has meditator or shopping channel between customers which is an existing customer or new customer. Online shopping is recent development and process in the field of E-Business technology and in future online shopping will be going to be high level in the world. Online shopping system has become a new trend of technology nowadays. This paper analyses customer awareness of online shopping and analyzes impacts of online shopping usage with reference to Pune area. In this research, a sample size of 100 respondents or customers was taken for …show more content…

Like example is online shopping. Online shopping concept is widely used customers in India because fast moving lifestyle, fashion and also customers are busier than previous few years back. Online shopping has widely increased over the years because customer finds out without any efforts like comfort, convenient, easy and secure buying products and services from their home, office or any place and any time. Online shopping websites or portals provided more discount, reasonable discount, holiday discount for products and give the free home delivery without any charges at your home or …show more content…

Quality
4. Information availability
5. Less expensive
6. Best offers
7. Easy system
Review of literature:
Shippa Gupta, In India customer aware about online shopping and them, is widely used online shopping for buying products with discount offers. They are most satisfied with online shopping products and its discount offers and also free home delivery services at home or office.
Ashok Sinha discussed online shopping experience in this research paper. Overall online shopping experience was very nice but could not buy things because of insufficient stock in the cart. A company shows the products catalog with lots of stock but in actual, there was not sufficient stock available for customers. In this online shopping above one problem is there otherwise online shopping is convenient, secure, safe, comfort and easy at any time.
Objectives:
1. To study the awareness of customer online shopping usage with reference to Pune area.
2. To identify and analysis the impact factor influencing awareness and usage of online shopping in Pune area.
Limitations:
1. The study is restricted to Pune area only.
2. The study is based on customer’s awareness of online

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