Customer-Based Marketing Strategy

There are two common types of marketing strategies which are Product-Based Marketing and Customer-Based Marketing Strategies. These marketing strategies have two forms of advertising separated by their focus. The former places the focus of all of the items being sold, their availability and usefulness. The latter places the focus on a certain segment of the market, that research or other data has determined will be most interested in the products being offered. The Companies may choose to use one method the other or both depending on their marketing philosophy and the types of goods the sell.

In Product-Based Marketing Strategies, it is always deals which the product, pricing, place, promotion, physical environment, process and peoples.

The company's primary goal in the marketing mix is to make it widely known that it carries these product categories and make it easy for customer to locate and purchase them.

In Customer-Based Marketing Strategies, it is begin by identifying the company's target customers. Market research finds the customers most likely to purchase the company's existing or planned products, then builds a profile describing how to reach and engage those customers. The company marketing mix , including the features of the product itself, are tailored toward the customer segments chosen. These segments may be broad or as narrow as one individual customers. This strategy views customers as assets that provide returns over time on the marketing investment required to attract them.

For this new e-commerce venture, I recommend the Sarah Company to select the product-based Marketing Strategies because in the product based marketing system, I can focus on what I do best at. The product that I produce is most likely what my business is passionate about. I can focus on making the best product at the best possible price and let the rest sort itself out. Another advantage of this marketing strategy is that I can develop a reputation for providing quality products in the market place. If I focus on promoting the product, I can create loyalty among our customer because of the quality of

Whether a costumer has moved to a new city or has changed their purchasing habits campaign will not be effective if marketers are relying on information that does not update as customer's lives change. Not only that, the data used for marketing campaign needs to be accurate from the start. Marketers often rely on unverified data that could be incorrect. For marketing campaigns to be effective, it is crucial for marketers to reach customers in a highly target way. Without verifying information, marketing efforts and resources could be