ipl-logo

Window Display Case Study

987 Words4 Pages

1) The Implications of Customer Purchasing Behavior and In-store Display Formats (Rui Yinand Christopher S. Tang)
In this paper, they have examined the retailer’s optimal order quantity and the retailer’s optimal expected profit under four scenarios: the customers are either myopic or strategic, and the retailer adopts either the Display All or the Display One format. To obtain tractable results, they have developed a model based on a situation in which the retailer announces both the regular price and the post-season clearance price at the beginning of the selling season and the customers arrive in accord with a Poisson process. When the customers have identical valuation, they have shown that, in equilibrium, each strategic customer should behave according to a …show more content…

This study denotes that the consumer impulse buying behavior has a strong relationship with the window display because the study told us that when the consumer visualize the products which were displayed attracts the customers and arouse their urge to do impulse buying. The forum display also has very strong relationship because when the customer enters into the shop and sees the varieties of products displayed on the shelves in such a way that they pulled the customer to purchase which they were not actually planned to purchase. The floor merchandising also has a relationship with consumer impulse buying but according to the data it was moderate because when the customer was in the store for shopping they want to do it with concentration and interest and when the floor merchandising was performed the people avoid to listen to them and feel odd for being disturbed so when the floor merchandising was performed the consumer hesitate a bit to shop impulsively. The consumer impulse buying behavior and the shop brand name has a

Show More
Related

  • Bass Pro Shops By Kimberly Greenberger

    670 Words  | 3 Pages

    In this article, retail expert Kimberly Greenberger explains that in today’s world, more and more consumers are going online to buy merchandise, causing traditional brick-and-mortar retailers to struggle. Retailers especially taking a hit to profitability are department stores, either freestanding or those anchored in large, regional malls. As we have learned in class, there are many marketing and retailing techniques that can be used by these stores to gain a competitive edge and drive profits upward again. As we discussed in the Bass Pro Shops case study, many retail stores are suffering from the show-rooming effect.

    Read More

  • Bob's Essay

    485 Words  | 2 Pages

    In spite, of national trends, and world change economic variability is inevitable in the market place to no end retailers must be proactive and change with the times to

    Read More

  • Foot Locker, Inc.: Executive Summary

    903 Words  | 4 Pages

    Nowadays, most shoppers are searching for bargains and different ways to save money. The bargains that most shoppers are seeking include coupons and additional discounts. Consumers are also searching for products that have good quality and products that are affordable for their budgets. Good customer service is also vital for businesses because this is a sure way to lure more customers in and shop with the retailers. According to Reference For Business (2015) “In addition, retailers should study historic customer response, inventory levels, competitor pricing, seasonal cycles, and other factors in determining the level of discount.

    Read More

  • New Deal Dbq

    1798 Words  | 8 Pages

    This was normal, as consumers spent

    Read More

  • The Lighted Window Comparison

    386 Words  | 2 Pages

    Desire-a strong feeling of wanting to have something or wishing for something to happen. Although it is a powerful feeling, desire can disappear, as soon as the want is fulfilled. Desire is created by the barrier, preventing one from reaching his or her destination. In both of these poems, “I had been hungry all these years” by Emily Dickinson, and “The Lighted Window” by Sara Teasdale, the theme of desire is shown. Dickinson and Teasdale both suggest that desire is no longer present once it is fulfilled, and that what is desired can be changed over time.

    Read More

  • Hi-Value: The Everyday Low Pricing Strategy

    762 Words  | 4 Pages

    In Attachment 8, this chart shows the Hi-Value Supermarket shopper interview results the studies that were conducted. This breaks down all 3 stores and provides more in-depth knowledge of their superior characteristics. In Attachment 9, it shows the financial situation which breaks down the 5%, 7%, and 10% possible price reductions. It is easier to compare the numbers in the different categories. Gross profit margin and breakeven sales numbers were conducted so

    Read More

  • Compare And Contrast Essay On Macy S Vs Kohl's

    232 Words  | 1 Pages

    Consumers are opting for online purchasing options that make them buy the products as per their own convenience, which includes in store pickups and home delivery. It also helps them get products that are refurbished, discounted, and have the best reviews. Therefore, the main reason for the closing of the stores is the competition between online and offline retailing. This competition has led to the rapidly declining annual income of major retailers such as Macy’s and Kohl’s. Macy’s and Kohl’s are closing their store and consolidating their strategic positions.

    Read More

  • The Middle Scene Analysis

    1603 Words  | 7 Pages

    In the scene from the show The Middle (S9, E12), where Sue and Brad are sitting at the bar and watching Aiden and his band perform, while having a conversation, after which Aiden comes up to Brad and Sue with his friend Luke, whom Brad instantly becomes attracted to, characters use both verbal and nonverbal communication in order to convey their emotions and important messages to their partners, in this case in both a romantic way and the fake romantic way. This scene is important to the episode because it marks the start of a new relationship between Brad and Luke and the near end of Aiden and Sue’s relationship. Sue, Brad, Aiden and Luke use low/informal language to establish the casual atmosphere of the scene, code switching to switch to

    Read More

  • The Yellow Wallpaper Point Of View Analysis

    814 Words  | 4 Pages

    The short story “The Yellow Wallpaper” by Charlotte Perkins Gilman is a story full of imaginative symbolism and descriptive settings. However, without the narrator’s unique point of view and how it affects her perception of her environment, the story would fail to inform the reader of the narrator’s emotional plummet. The gothic function of the short story is to allow the reader to be with the narrator as she gradually loses her sanity and the point of view of the narrator is key in ensuring the reader has an understanding of the narrator’s emotional and mental state throughout the story. It’s clear from the beginning of the story that the narrator’s point of view greatly differs from that of her husband’s and other family in her life.

    Read More

  • Visual Merchandising Essay

    1123 Words  | 5 Pages

    The variety and assortment of products in today’s world is growing heavily making consumer decisions harder and harder. Thus, the need of in-store visual merchandising be-comes relevant as never before. The more choices consumers are faced with, the more time they tend to spend while making purchasing decision, and visual merchandising may help to facilitate those choices. This reflection paper is aimed at drawing understanding on how visual merchandising influence consumer behaviour and how it stimulates the purchase de-cision.

    Read More

  • Graphic Design In The 20th Century

    753 Words  | 4 Pages

    In the 20th century, Graphic Design evolved and changed for the better in many ways. During this century, many prominent Graphic Designers emerged and changed everything that was known about graphic design with their revolutionary works. Also, general ideas about art changed and art was developed for different reasons, like propaganda posters. First, I will discuss the new graphic design in the early 20th century.

    Read More

  • Impact Of Technology On Graphic Design

    1274 Words  | 6 Pages

    Design Technology’s Impact on the Graphic Design Industry Graphic design is a visual communication methodology and problem solving using type, space and image. It is a subset of communication design and visual communication. Graphic designers use typography, page layout and visual art techniques to produce their final results. Technological innovation has affected the graphic design industry in America among other countries. In today’s world, technology has been applied in people’s lives either as socialization or as a working tool.

    Read More

  • Essay On Digital Architecture

    1007 Words  | 5 Pages

    Digital architecture involves the use of computer modelling, programming, simulation and imaging to create both virtual forms and physical structures. The ways in which architecture is formed, created, presented, and marketed is transforming – in relation to the transition to a digital society. Digital architecture allows complex calculations that delimit architects and allow a diverse range of complex forms to be created with great ease using computer algorithms. Architecture created digitally might not involve the use of actual materials (brick, stone, glass, steel, wood).

    Read More

  • Marketing Planning: The Mazur Plan

    998 Words  | 4 Pages

    Buyers are located underneath DMMs on the typical merchandising structure chart. A retail buyer is responsible for selecting a range of products to sell in retail stores. Within a buyer’s decision making process they must consider customer demand, price, quality and availability, market trends; store policy and financial budgets (Buyers (Retail Trade)). Buyers travel the world to keep up to date with market trends (known as market weeks), source new merchandise and products and review existing items to ensure products remain competitive. By fully understanding customer needs, they are able to maximize profits and provide a commercially viable range of merchandise at competitive prices.

    Read More

  • E-Commerce In Mauritius

    1049 Words  | 5 Pages

    1.0) Introduction 1.1) Background During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet.

    Read More

More about Window Display Case Study

Open Document