Customer Relationship In Banking Industry

Relationships are like sand held in your hand. Held loosely, with open hand, the sand remains where it is. The minute you close the hand and squeeze tightly to hold on, the sand trickles through your fingers. You may hold on to some of it, but most will be lost. A relationship is no different, because when held loosely, with respect and freedom for the other person, it is likely to remain intact. But hold too tightly, too possessively, and the relationship slips away and is lost.
The current era is customer driven economy, customer satisfaction in today’s era is one of the remonstrance challenges in marketing of services in banking industry in the country. Traditionally the Banking sector had been operating in a relatively stable environment

Banking sector is transforming itself, it has adopted wider technology the ideas of which never flashed in the minds of people just like phone banking, and net banking. Life in today’s era is quite competitive, time is more important than money that is the reason banks are trying to be more convenient and faster.in any sort of market ,customer is of vital importance, he holds the key of that market.. In any type of company be it a profit seeking industry or a service industry satisfaction of customers is of top most priority. By nature, banks are both profit oriented and service lending institutions. Customer relationship which holds a high place can be made effective by efficient customer services and timely handling of customer grievances tactfully. Efficient and effective customer-management relationship leads to customer satisfaction which in turn helps to acquire an increased customer base and to create the public image. Customer-development process is one of the vital dimensions of relationship marketing. It involves two aspect i.e. focus-“customer attracting” and

No part of the industries sector can slightly afford to ignore its customers and in case of banks, they are required to give high priority in providing satisfactory and efficient service to their customers. Banking sector has a vital role to play in the rapid growth of the economy. Effectiveness of banking systems depends upon the customer’s satisfaction and the fact is that customer is the kingpin of the banking industry. Efforts should be put forth so as to raise the level of customer satisfaction among all the