Importance Of Crm In Costco
3. Part 3. Discussion of a Business Example.
3.1 Introduction
Customer relationship management is a tool that helps the businesses to interact with current and future customers and to learn more about the behaviors and needs of their clients. Many companies nowadays are using CRM strategies that helps to achieve stronger relationships with clients and they are implementing web-based applications to control the data of their customers. The CRM is important for all companies but specially for international companies because they have multiple types of customers from countries with different cultures and different needs and behaviors. To discuss the CRM in the context of the international marketing we decided to choose Costco an international
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Now it has in total 670 shops all over the world and it has future plans to expand to other different countries in Europe like France. It has 494 in 43 states in the United States and Puerto Rico, 90 in 9 provinces in Canada, 36 in 18 states in Mexico,27 in 3 nations in the United Kingdom, 25 in Japan, 12 in South Korea, 12 in Taiwan, 8 in Australia and 2 in Spain
3.4 The Costco strategy in the wholesale price
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To satisfy all these different factors we need to have specific information analyses that reflect what are the customer’s preferences and what type of relation wants between the customer and the company. There are different types of cultural clusters that are a reference to the companies to know what types of behaviors have the different cultures. To explain how the international companies can use this data to the customer relationship management we are going to take Costco in two different countries with different cultures where it has shops, we are going to take his domestic market USA that is an Anglo culture and Japan that is a Confucian Asia culture.
First of all, the Anglo cluster includes Great Britain, Australia, South Africa, Canada, New Zealand, Ireland, and the United States. In this case the culture has a doing orientation, individualism, assertiveness, and indulgence. The United States is the highest-scoring nation on
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