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Customer Loyalty Essay

1162 Words5 Pages

Customer loyalty is mainly evidenced in repeated purchases. Uncles, Dowling and Hammond (2003) differentiate two key loyalty programme types: the first aims at increasing sales (and accordingly retailer's profit), and the second is used to maintain customer satisfaction through a more peaceful and intimate approach. Modern programmes and their loyalty cards (Pass card) appeared in the 1980-s in Great Britain. Today most retail chains selling fast-5 moving consumer goods (FMCG) offer some sort of loyalty programme, including a corresponding card. Depending on their wishes, organizations choose the methods of rewarding loyal customers. Each loyalty programme needs to be determined by time, and they differ from each other in continuity and linearity …show more content…

Customer Relationship Management (CRM) in retail isn‘t a new concept, but it‘s one that could help retailers win the battle for sales in these competitive times. It‘s no longer enough to have a bricks and mortar store and hope that people will visit and spend their hard earned cash on impulse buys. Customers need to be enticed in to the store, given a reason to visit and a reason to stay and shop. Retailers need to create a welcoming environment as well as an experience for their customers. Having an accurate retail CRM database, focused on the customer, is an integral part of the jigsaw for any retailer. Consumers are savvy, demanding and often in a hurry, so a successful retail CRM system will pay dividends when it comes to building loyal customers. A good retail CRM system can help build loyalty, creating brand ambassadors who will happily spread the word about their positive customer experience. Get it wrong and they‘ll be even more vocal about a bad customer …show more content…

These points can then be redeemed for air miles, movie tickets, air tickets and vice versa.

With Future Group and PAYBACK ―Shopping is Rewarding‖.

T24 Program
Customers will get shopping benefits for talking and talk-time benefits each time they shop.
We believe that with our partners, Tata Teleservices Limited, we have been able to develop a differentiated offering in the crowded telecom space and also increase the loyalty we enjoy among the millions of customers who patronize our stores. T24 (Talk 24) tariff plans reflect the competitive per-second rates being offered for pre-paid customers on Tata Teleservices Limited‘s GSM network. In addition, customers will be rewarded with free talk-time for every purchase at Future Group Stores starting at Rs.10 to a maximum of Rs.350. Plans will keep evolving to offer ever-more attractive options to the

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