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Summary: Improving Customer Relationship Management

771 Words4 Pages

Customer relationship management (CRM) or Relationship management is a system that refers to practices, methods and technologies that organisations use to improve the relationship with existing or prospective customers it is also used to manage and analyse client interactions, with the goal of rising business relationships with customers, helping in customer retention and boosting sales growth. Relationship management compiles customer’s data or suggestions across different points of contact between the customers, therefore the company embraces the official website, telephone, live chat, junk mail, selling materials and social media. Relationship management systems also provide customer-facing staff elaborated information on customer’s information, purchase history, preferences and issues related with shopping.
Maintaining the good relation between customers is always beneficial for both the small-scale and large-scale businesses and organisations. Relationship management provides some of the benefits to an organisation:
• Improving customer relation through satisfaction
• Maintaining the loyalty between customers and organisations
• Increasing customer profits
• Maximising business performance by up-selling and cross-selling
• Optimising the market related issues with help of better internal communication
In contemporary business world, practice of managing customers and …show more content…

Customer satisfaction is a core advantage of the Relationship management system that develops and manages long-lasting positive relationships between organisations and customers. Relationship management provides a perfect customer experience, whereas creating customers for lifetime. Positive customer experience is often solely possible by offering facilities such as marketing, prospecting, the whole sales method, the sales follow up, and

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