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Customer Satisfaction In Kfc

781 Words4 Pages

KFC: The study investigates the extent of customer satisfaction in KFC Bahrain
University Of Bahrain
This project is partial fulfillment of the course ENGL341
Submitted By:
Asad Muhammad and Hassan Raja
Student ID: 20115415 and 20110048
Submitted to: Dr. Haleema k. Al A ali
Submission Date:
23/11/2015
Introduction of Company: KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe, Extra Crispy TM, and Colonels Crispy Strips chicken with home style sides and five new freshly made sandwiches. Every day, nearly eight million customers are served around the world. KFCs menu everywhere includes Original Recipe chicken made with the same great taste Colonel Harland …show more content…

They has the main ambition to increase and maintain the equality in fast food industry. Their aim to capture the fast food market. Basically they want to provide their products to anyone that is why they are expanding their branches in all over the world.
They want to increase their profit through giving maximum satisfaction and other better facilities to people that they want. Now after catching such a marvelous position in the International Market, KFC is introducing a new item “Boneless Fried Chicken”, with even more attractive and charming taste.
Literature Review:
Colonel Harland Sanders, born September 9, 1890, actively began franchising his chicken business at the age of 65.Now, the Kentucky fried chicken business he started has grown to be one of the largest retail food service systems in the world. And Colonel Sanders, a quick service restaurant pioneer, have become a symbol of entrepreneurial spirit. More than two billion of the colonels “finger licken good” chicken dinners are served annually. And not just in America. The colonels’ cooking is available in more than 82 countries around the …show more content…

Over the next nine year, he perfected his secret blend of eleven herbs and spices and the basic cooking technique that is still used today.

Reference
1. BBC News Online: Business, “KFC.” (April 30, 1998).Retrieved 22 April, 2002 on the World Wide Web:http://news6.thdo.bbc.co.uk/low/english/business.
2. YS, T. (2012). The story of Colonel Sanders and how he started KFC. YourStory.com. Retrieved 22 November 2015, from http://yourstory.com/2012/07/the-story-of-colonel-sanders-a-man-who-started-at-65-and-failed-1009-times-before-succeeding/
3. Dawson, V. (2015). How Colonel Sanders Made Kentucky Fried Chicken an American Success Story.Smithsonian. Retrieved 22 November 2015, from http://www.smithsonianmag.com/smithsonian-institution/how-colonel-sanders-made-kentucky-fried-chicken-american-success-story-180955806/?no-ist
4. Essays, UK. (November 2013). Business History And Overview Of Kentucky Fried Chicken Marketing Essay. Retrieved from http://www.ukessays.com/essays/marketing/business-history-and-overview-of-kentucky-fried-chicken-marketing-essay.php?cref=1

5. Nithi, s. (2015). Colonal Sanders - Documents. documents.mx. Retrieved 22 November 2015, from

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