Introduction Tourism has come to play essential economic role for many countries. Globalisation has allowed for airlines to extend their operating routes. Even the most remote of locations have come to use tourism as a fundamental tool to economic growth. With this newly globalised world has increased demand and competition. Destination marketers and managers are constantly being met with the challenge of learning to attract newer tourists and to encourage their revisiting to the destination. The
mpsharma@amity.edu Customer loyalty: Challenges & Strategies in the Tourism Industry Abstract Purpose: The travel and tourism industry in India is continuously putting its effort to sustain the image of top tourism destination in the world. The industries have to think about new strategies and policies to handle their customers and tourists to optimize their customer loyalty and revenues. The industry need to follow and adopt, to acquire, to develop and retain customers with greater precision
CHAPTER TWO: LITERATURE REVIEW 2.1 E-tourism literature 2.1.1 Definitions about E-tourism The tourism industry is a consumer of a diverse range of information (Cho, 1998) and the main user of these technologies (Reinders & Baker, 1998). The technologies have affected the way tourism organizations conduct their business and, in particular, the way organizations distribute their tourism products in the marketplace (Buhalis, 1998; Buhalis & Licata, 2002). The Internet is the most important innovation
2.4 DIMENSIONS OF SERVICE QUALITY IN TOURISM SECTOR FROM THE CUSTOMER PERSPECTIVE The above-mentioned studies, however, did not focus on tourism destinations. The core purpose of all organizations in the tourism industry is to serve the tourist, whether he is international or domestic one. The contemporary tourist expects quality and will not settle for anything else. To attract and retain customers, the organization must attain and maintain a stable level of service quality (O’Neill & McKenna, 1994)
Service Quality and the Effect of Image between Customer Satisfaction prespective and Loyalty in the Malaysian Hotel Industry. Fakhrul Na’im Bin Aiyub Faculty Culinary And Tourism, Unitar International University Malaysia Abstract Service quality is vital to the success of any service organization. The rapid growth of the Malaysian hotel industry in the 2000’s forced hotel operators to seriously recognize the importance of service improvement in order to gain competitive advantage. This study aims
of Tourist satisfaction in Ahmedabad city within SERVQUAL dimension Ashish Rami Research Scholar, KadiSarvaVishvavidyalaya, Gandhinagar Assistant Professor Rai University, Ahmedabad Dr. Kavita Kshatriya Professor, NRIBM, Ahmedabad Abstract: Gujarat tourism has become a brand after tremendous marketing efforts by TCGL(Tourism Corporation of Gujarat Limited). Tourists’ expectations should also be fulfilled as they see in marketing tools of tourism. The study focuses on satisfaction level of tourists
Information technology and tourism are inescapably influenced in tourism business processes by the present technological revolution (Banyai, M. and Havitz, M.E., 2013) Because information is the most important source of the travel industry, effective use of information technology as a tool manage the internet are the central points for obtaining valuable information about tourism destinations (Dimitrios Buhalis, 2014;Wang.D., 2014). IT systems are spreading fast among many tourism organizations in every
Literature Study of Tourism Industry -Analysis of factors which affect the most in satisfaction level of tourist during the overseas travel. Abstract:- Growth of the country depends upon the GDP of the country and the GDP depends upon the Sectorial and performance of the industry in the country. So for achieving and stabilizing the growth of country it is necessity to sustain the business and improve the condition of the particular industry. As the industry is concern Tourism Industry is playing
Travel and Tourism is the largest service industry with huge growth in market. Tourism is the main source of income in many nations. Tourism industry is highly competitive. There are several factors to sustain as the best travel agency company in the industry. It is combination of composite services like attraction, transport, accommodation and entertainment which provide tourist satisfaction. Each service delivered by different service providers like hotel companies, airlines, travel agencies,
recognized as a pillar in the Mauritian industry in the last two decades, demand for and supply of hospitality services beyond that of traditional services intended for customers have escalated the growth of the hospitality industry globally, leading to intense competition in the market place. Competition has major implications for the customer, providing increased choice, greater value for money- at lower prices and increased levels of service. Additionally, there is little to distinguish one hotel’s product