For example, website quality has a positive effect on trust from online users in New Zealand (Corbitt, Thanasankit, & Yi, 2003). In the same way, Yousafzai, Pallister and Foxall (2005) found that website quality is strongly related with consumers trust from online shopping. Overall, understanding website quality in online purchase through online shopping is important of internet purchaser’s trust on their purchasing intention. It is hypothesized
These online reviews represent electronic word-of-mouth (eWOM) communication and previous studies have shown that eWOM affects customer decisions. Hotels around the world are increasingly relying on effective electronic distribution partners, also known as online travel agencies, in an attempt to maximize their revenues. The increasing use of online travel agencies is attributed to many factors including “today 's global competitive environment”. In the hospitality industry, social media have become a highly influential decision-making tool from the travellers. It is easy for customers to get information from other travellers; however, it is difficult to know whether hospitality organizations have made improvements based on online
If individuals are concerned over the misuse of the privacy of personal information that is going to negatively affect the attitude of online purchases. H4: Confidence in the preservation of personal privacy a positive effect on attitudes toward online purchases. Trust in the Internet is a positive belief of the individual that the internet is a reliable means to settle personal affairs in general Thus, the trust has a positive effect on attitudes. H5: Confidence internet positive effect on attitudes toward online purchasing
Moreover, it was found that utilitarian orientation and hedonic orientation, perceived benefits and demographic characteristics (gender, age, and income) were significantly and positively correlated with the attitude towards online shopping. In addition, the result revealed that the perceived behavioural control and attitude were significantly and positively correlated with online shopping intention (Kim, 2010), in his study found out that the consumer factor, comprised of privacy ,security and trust, time saving, ease of use, convenience, enjoyment provided by shopping, company reputation and tactility, was most significant for who intended to purchase online and
Abstract - Online social networking websites affect our life greatly, and consumer demand for them is growing. This paper aims to verify the impact that online social networks (OSN) have on the tourism websites ' popularities. We considered some OSNs, such as Facebook, Twitter. The analysis shows whether online social media help to attract more page viewers to the tourism websites. Finally, some conclusions were made following the results of the findings, determining the barriers and benefits of technological adoption, and gave some recommendations.
So, the online dating sites provide adults with a healthy alternative to the traditional dating scene. Online dating has many advantages in modern society. Firstly, it creates opportunities for the modern person who has the limited social range. The Pew Internet and American Life Project reported that 16 million individuals had gone to website to meet people online (Manning). These data illustrate that the online dating can meet the needs of person, so they choose this way.
The appliance of the Internet has become a major trend in practice of nowadays society. Information can be freely exchanged, due to the interconnected computer networks. It provides free exchange of information. In 2001, there were over 400 million computers on more than 400.000 networks worldwide connecting with one another. Thus, showing that the Internet has become a powerful channel for business marketing and communication.
Utopian ideals of the Web began to emerge in the inception of the Internet and World Wide Web. Individuals who thought quite optimistically of the Internet’s development saw its spread as a positive evolution of not only technology but also society. They see the internet as being limitless and uncontrolled, changing commerce and society. Individuals will behave differently with easy access to the Internet, but this will benefit society since they will be able to easily find like-minded people in virtual communities. Proponents of this online utopia idealize that the Internet will have the power to bring people together and change society for the better.
Moreover trust and perceived ease of use impact the perceived usefulness of online shopping. Trust was found to be an essential element of perceived ease of use. When it comes to the purchase of software, Pakistan and other countries such as Greece, Bangladesh, Philippines, Sri Lanka, Peru and Turkey are some of the markets considered good for sales of software but have losses
It is one of the marketing tool for hotel industry to establish their reputation and recognition in the market. Some examples of travel websites are tripadvisor.com, hotel.com, expedia.com etc. Positive Influences: • It does free advertisement of your establishment and saves your cost of advertisement to reach the general public and establish your reputation in the market. • Now a day most of people in the world visit travel website and read reviews of the hotel before they book hotel which means it saves time of guest in deciding which hotel to stay for their trip. In addition, guest trust when individual travelers personally write online reviews about hotel, guest credibility increases and help them to make a decision (Xie ,2011, pp.