Customer Service Impact

Customer experience is a fundamental part of customer relationship management and it is important to our business because customers who have a positive experience are more likely to become repeat customers and loyal customers of Salons Direct. 1.2 Explain different methods of segmenting and characterising customers The key to a successful business is to find out who our customer base is, what the customer wants, the age, gender, spending patterns etc. This is the reason we have marketing research because it can identify different customers and recognise what we need to do as a company to meet the demands of the market and keep us competitive.

Competition is well known for providing great productivity which leaders to a growth in the economy. Not only can competition improve the quality of work, it can also improve innovation. Innovation is an important quality to have in a company because it aids in keeping products and services fresh. “Economic Influence on Marketing” claims, “To keep current, your business has to adapt to changes in the industry and must always keep its eye out for innovative, cutting-edge technology and product improvements” (Bradley). With the advancements of technology today, many new products come out on the market and the consumers taste begin to change.

In addition, this class will help in the future to manage my own business, to find strategies, to expand the marketplace, and to identify strengths and weakness and find better solutions and to solve issues. Strategic management will give the opportunity of competitive advantage through learning strategies to optimize internal resources and maximize external opportunities for the business. Supply Chain Management is a job career opportunity that is growing in the market. Many business provide job opportunities for applicants who know skills to keep goods and services flowing in the marketplace; quickly, efficiently and at low

Purpose of the research A market research plays an important role in business. It helps us a lot in business decision making by eliminates the risks that involve when operates a business. Besides, obtaining up to date information enables us to have a better understanding in customer’s needs thus provides the products or services that attractive and suit with them.

Not only can job satisfaction be influenced, it can also be forecasted by the workers thought of organizational culture more specifically support socially and leadership. Indeed, as the employees’ ethos are enhanced, their interaction with the managements ameliorates thereby contributing to team work and collaboration. For instance a library that used to be unattended by scholars, if parties concerned improve service coordination, its goals, culture and customer relation then it will be attended thereby leading to improved corporate culture and satisfaction. More importantly, innovative organizational culture tends to be highly correlated with self achievements. This is to say that a staff who feels that his job is more dynamic tend to feel satisfied.

The identification of SWOT is important because they can inform later steps in planning to achieve the objective. SWOT analysis is a tool to analyze the internal and the external factors that is stands for strengths and weaknesses, opportunities and threats. Firstly, strengths describe the core competencies of a business, strategic factors that may make a certain extend more likely to succeed where the commerce may have positive points over other comparable businesses. For instance, Cravia has harmony and chemistry between workers, people and groups. This agreement makes a difference in encouraging the work and assignments.

Several organizations implement HR policies and practices that are harsh in nature and don’t see employee benefit. They might be fine keeping in mind the company’s interests but also contribute to the attrition rate, employee turnover because they can be very demotivating to the employees. Such policies may be in line with the business model but are not in sync with the employee. Employees feel that these organizations are selfish and only care about the business and not the employee’s welfare. However, no company wants to let go of its employees because higher attrition rates lead to a negative name in the market for the company.

These particular rules and regulations can have a positive impact on a firm in regards to their business model. In the end, if those particular functions (rules and regulations) are accepted, then the firm can focus on improving its business model through innovation and differentiation. This concept of understanding competitors, allows firms to incorporate successful business models through the development of innovation and adoption, which helps in establishing that successful business model in order to derive towards a competitive advantage. In order to drive towards this competitive advantage, firms look at incorporating that differentiation factor and implementing those best practices undefined by its competitors, which in turn derives procedures that create value for the consumer and helps increase firm

If employees improve their productivity and creativity, it would improve ultimately organizational performance, which would be in the terms of profit and growth. Any organization experiencing a high profit and growth path would capture better market value in the business environment. Moreover, Delery and Shaw (2002) in their model describe that HRM practices including performance management supports workforce characteristics such as enhancement of KSAs, motivation level and empowerment, which help support improving

INTRODUCTION Marketing can be described in one way as increasing the brand value among the customers. Cause marketing is one of the best ways to do so. It'll be better if i start explaining about it with a well-known example. While buying a Classmate notebook (brand of ITC), we might have seen the description mentioning "For every four Classmate notebook you buy, Re.1 will be used for education of children". This is one among many cause marketing campaigns that we come across in our day-to-day life.