Customer Value In Supply Chain Management

Supply chain management

Supply chain in many businesses is a pattern of providing the product or service from the supplier to the customer. It involves organizations, people, information, activities and resources which help to attend desired delivery of the products or services. Supply chain activities consist of the transformation of the natural resources or raw materials into a finished product which satisfies the needs of the customer. The main focus of supply chain is how to satisfy the customer needs, to identify what the customer is actually asking for.

Customer Value in supply chain simulation

In most of the businesses supply is the base set is to suit the customers/consumers, almost every problem in the company is generally related

The simple idea behind this is that the value chain is that your supply chain partners should do more than just performing the basic task for your business, every supply chain partner should help in increasing the customer value, as the product/service flows through the chain.

Customer value management in the beer game The beer game is an act- as simulation game that lets students understands how a basic supply chain works and shows different problems that are face in real world in a supply chain. One of the aspects of a supply chain is customer value management, which is also considered as a most important of it in the supply chain simulation that was tasked to the teams.

There is a scenario where the order comes from the customer and these incoming orders are random and computer generated hence there is no way that the retailer or the factory can predict the number of orders. This aspect of the game can be related to the real world working of the supply chain in the business. The customer places orders and the supply chain has to deliver the order to the customer, the supply chain has to also keep in mind the standards set by the customer which meant the supplier/manufacturer has to deliver the right amount of orders within the right time or the customer will defect from the retailer and go elsewhere where his/her standards are

Gap 1) Knowledge – This is a kind of gap between the customer’s expectation and the management’s perception of their expectation. Gap 2) standards – This is a kind of gap that represents the gap between the management perception and the setting performance standards.

Gap 3) Performance –This is a kind of gap that shows the gap between the performance standards and execution.

Gap 4) Communications – This is a gap that represents the gap between the customer expectations and the external communications while setting the performance standards.

Gap 5) Perception – This is the gap between the actual performance and perceived performance.

Gap 6) satisfaction – This is a kind of gap that represents the gap between the perceived performance and what the customer expects.

Plan and Risk

Strength

• Unique and non- competitive business

• Very old brand name

• Unique way of attracting customers

• Always a different themed park

• Huge fan following

• Global Branding

Weakness

• Bad publicity reason being financial support

• Most expensive themed park in Europe

• Employees dissatisfaction