Marketing function and operation management function plays an important roles in every organizations all around the world. The growth of every organization depend to coordination of these two function. Marketing function share and connect with the customers to advertise the new products and services. Every function has its own work to do but each one should complete the other. Marketing is the eye of the organization from it the organization can know the expectation of customers.
To suggest solutions by studying the problems relating to marketing. To take appropriate activities in the course of action. Functions and Importance of Marketing As a country becomes MORE industrialized and urbanized, marketing becomes functionally MORE important. Marketing is a connecting link between the consumer and the producer. It helps in increasing the living standard of people.
The project practices social democracy by allowing the consumer to give their opinion on the different product and brands that the company is currently producing. The resulting effect has noted significant market insight that will ensure the development of a successful marketing campaign . The marketing function of any business strives to achieve two primary objectives before the actual marketing; the first is the identification of the target audience. This is imperative as it is the knowledge of the target audience that the organisation is targeting gives insight on exactly what the market needs to be produced and what can wait. The second function that the marketing function is meant to accomplish is the acquisition of information.
Marketing is known as 2 techniques, it is known as a philosophy and an organization function. The official definition for marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing is not a one person job there's so many different aspects of marketing, this is why companies have to create marketing departments not just one person who does it all. You are more likely to get more employees and people that work harder if you treat them well in your company, a lot of companies pay for all health care and give bonuses regularly, that's what the big marketing corporations do like google and they
This amplifies the competitiveness & the competitive positioning of the organisation. It 's about control, setting prices according to profit generating activities and brand-management needs. Using distribution channels that maximise profits, limit losses without damaging the brand image. Using sharp advertising, public relations, promotions, and social medias marketing to reinforce the company positioning statement and reinforce the
Similar to a production-oriented company, one of the primary goals of marketing-oriented or customer-oriented businesses is long-term profitability. Nevertheless, organizations that follow a marketing orientation model realize that delivering superior customer value through product innovation, as well as products and services tailored to customer needs, directly correlates with generating revenue. Benefits of Marketing Vs. Other Orientations Many businesses function as if their sole purpose is to provide jobs and income for the owners and employees of the business. They use their knowledge and capabilities to produce one or more products and services which they expect customers to buy. Their orientation is to produce as much as possible in the belief this will increase sales.
Due to such towering saturation, it's not uncommon for most of these promotions to get lost in the clutter. That is why effective communication to a specific target audience is the key to making advertisements stand out and get results. The role of advertising in an organisations communication strategy is to overall be successful by sending out a message to the public persuading them to purchase your product. This is done through successful communication tactics in an advertisement which involves focusing on a specific target audience with information that meets their needs. Firstly an advertising communication strategy has to provoke an emotion in the possible consumer when sending out a message about the product.
Question 1(i) Marketing is an important element that act as the backbone of any industry. A company can have excellence service and fine products but consumers segment must receive the message about the service or products. This is where the marketing aspect plays important roles to create successful business strategies. One of the business strategies that is known to create success is offering compelling customer satisfaction. Marketing strategies is a way to communicate product features to customer community.
Analyze the role of sales teams within marketing strategy. (P1.3) 4. Explain how sales strategies are developed in line with corporate objectives. (P3.1) 5. Explain the importance of recruitment and selection procedures.
LO1 Explain the role of marketing and how it interrelates with other functional units of an organization P1. Explain the key roles and responsibilities of the marketing function. Marketing is the process by which individuals and groups obtain what they need and want through exchange the values with others. Marketing is an important part of business which is more than selling and advertising. According to Gary Amstrong and Phillip Kotler, the marketer have to understand the marketplace and customer needs so that they can develop their products and services then gain profit from the customer.