D1 Unit 4 Business Research

D1:

Effectiveness of the use of Marketing Techniques used in Apple:

There are numerous of reasons which, helped Apple to become the top successful business in Electronic industry across the world. This business takes benefits of the advanced & high technologies goods. This business has achieved so much success in the past 40 years due to it spends millions into producing new products which are, Macintosh, IPhone, IPod, IPad, I Watch, Apple TV which have become ground-breaking and attractive to customers.

The image on the left implies Apple product development timeline from Apple I computer to IPad. This image shows marketing techniques used in this business are effective as it has managed to develop products and services as the position of the brand is strong in the market and in customer’s mind. This business uses different types of marketing techniques to promote the business, product and services. This has led to becoming the market leaders in the Electronic Industry and has overcome their rivals in the market as well known corporate across the world.

This organisation uses different types of

This business uses several platforms to promote its products and to target new or existing customers. The main platform this business uses is Facebook, which is the most common online site used out there in the world. This platform has billions of users active and this business has advantage, as its products and services are already engaging in the market, where it can attract customers online using different social media platforms. The image on the right, shows four main social media platforms used the most across the world. Looking at the image, it clearly shows Facebook has the most users active on monthly basis. Facebook has around 1.9b user’s active every month where YouTube has around 1b, Instagram has 600m, and Twitter has