Dabur Marketing Strategy

Dabur India Limited (Dabur) is a consumer care and health care products company. Product portfolio offered by the company includes personal care products, health care products, home care products and foods. Dabur also offers ayurveda-based healthcare products. Dabur India Limited (DIL) was incorporated in 16th September of the year 1975 for manufacture of high-grade edible & industrial guargum powder and its sophisticated derivatives. Now the it is one of the leading FMCG companies in India with building on a legacy of quality and experience for over the years, Dabur is today India 's most trusted name and the world 's largest Ayurvedic and Natural Health Care Company. The Company 's FMCG portfolio includes five flagship brands with distinct

An Ayurvedic medicine used as a digestive aid is branded and launched as the popular Hajmola tablet in the year 1978. After a year, in 1979, Dabur Research Foundation was set up and also commercial production of the most modern herbal medicines plant was started at Sahibabad. DIL had launched the pharmaceutical medicines in the year 1988. During the year 1989, the company made a care with fun by the way of its business strategy, Ayurvedic digestive formulation was converted into a children 's fun product with the launch of Hajmola Candy. In an innovative move, a curative product was converted to a confectionary item for wider usage. During the year 1992, a new range of coconut oil under the brand name Anmol ' was launched. The company developed Dab 10, an intermediate for anti-cancer drug namely Taxol. DIL had entered into a joint venture agreement with M/s. Guldenhorst BV Netherland to form a company for manufacture and marketing of all types of bubble gum, chewing gum, toffees, chocolate, cocoa related products and sugar based spreading

During the same year, to sell FMCG products in Pakistan, the company incorporated one subsidiary company under the name Asian Consumer Care Pakistan Pvt Ltd. Celebrated its 10 years of Real Dabur Foods and unveiled the new packaging and design for Real in the year 2007 at the completion of 10 years of the brand. The new refined modern look depicts the natural goodness of the juice from freshly plucked fruits. Dabur Foods Ltd was amalgamated with the company with effect from 1st April of the year 2007 to extract synergies and unlock operational efficiencies. The integration also helps Dabur sharpen focus on the high growth business of foods and beverages, and enter newer product categories in this space. The Company forayed into the organised retail business through its wholly owned subsidiary, H&B Stores Ltd during the year 2007. In November of the year 2007, DIL had inked an agreement to partner Indian Oil Corporation (IOC), India 's largest commercial enterprise, in servicing the growing rural market demand for consumer goods through IOC 's chain of Kisan Seva Kendra (KSS). In April of the year 2008, H&B Stores Ltd (subsidiary of Dabur) entered into South India with the opening of two beauties, health and wellness retail stores under the brand name newu ' at the Rajiv Gandhi International