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Maersk High Capacity Case Study

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frequency and also the major increased access of high capacity over the highlighted promising China-Australia trade agreements (Berman, 2012). Again the major highlight is when the trade lane is getting busier between China and Australia, the need of service providers has increased. In order to provide better services, Damco acquired platforms to improve the network and presence in both countries for providing more customized and modern solutions to its customers. Increase of Fuel Prices: Maersk is the biggest buyer of fuel in the shipping industry all over the world, thus any increase in the fuel prices affects the company to the highest level. Due to the fluctuations of the oil prices in decade, its apparent that how tricky it is to envisage …show more content…

This solution gives highly intellectual wireless tracking devices and also an advanced technology network for the usage of manufacturers, logistics providers,, retailers, carriers, and governments in order to share real-time cargo vital information. Joint development IBM and Maersk Logistics came along for research, business consulting, engineering and technology experts with interior specialists of customs, ports and border management, supply chain management and transportation. The solution includes IBM's technology peaking hardware and software technologies for the Maersk Logistics' global supply chain expertise. The basic elements provided through this effort will be intelligent real time tracking devices TREC (Tamper-Resistant Embedded Controllers), which are fitted along the containers and withstand the hard climate changes. These tags will not only collect data but will also receive and send data automatically. Moreover a fully integrated network will be made to incorporate the data from these tags. The network system will give access to the real time data to its participants according to its roles. This will be the base of the highly advanced monitoring available for the customers …show more content…

Keeping this in mind, the above discussion can be analysed in a better way. Maersk is targeting as sustainability to be its selling point. Keeping this in view, it is bearing the high cost of low sulphur fuels, new fabricated engines etc. These costs are amounted up to over millions of USD. This selling point has surely caught the attention of the market and given Maersk a leadership competitive edge in the market. Further responsiveness, security and innovation are at less odds with the main target of sustainability in the current scenario whereas cost is completely a high contrast variable for sustainability

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